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Strategy

3 Brands That Nailed End-of-Summer Marketing

3 Brands That Nailed End-of-Summer Marketing The end of summer creates an interesting window for brands. It’s a transitional moment when audiences are still engaged with the season, but attention is already starting to shift toward what’s next. The brands that use...

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The Power of Branding in Wealth Management

The Power of Branding in Wealth Management In the dynamic world of wealth management branding often takes a backseat. Yet, in this world, a well-defined brand can be a game-changer – influencing client attraction, retention, and market expansion. Today, every industry...

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The importance of digital marketing

The importance of digital marketing

The Importance of Digital MarketingWhen you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are...

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Marketing resolutions you should adopt

Marketing resolutions you should adopt

If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!

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Wow your CEO with a strategic marketing plan

Wow your CEO with a strategic marketing plan

Wow Your CEO with a Strategic Marketing Plan No matter what business you’re in, implementing a strategic marketing plan can boost your sales, drive your website traffic, or grow your brand’s social media presence. Without a strategic marketing plan, all your marketing...

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featured podcast

Hoyden Hang Good Good More Like Bad Bad Episode 12 Thumbnail

Good Good? More like Bad Bad

Brand and Industry Observations: Paige and Kel discuss the shifting landscape of consumer brands, specifically mentioning the evolution in marketing for niches like cosmetics, skin care, and luxury beverages.