Building a memorable brand identity takes time, effort, and a clear vision. Follow these tips to create a brand that builds connections with your audience.
7 Essential Tips for Building a Memorable Brand Identity
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Communication
Creating a Strong Employee Onboarding and Retention Strategy
When you hire someone, there are three critical aspects to ensure their success: onboarding, setting expectations, and providing context.
Why You Shouldn’t Hold Off on a Crisis Communication Plan
With a proper crisis communication plan, you and your team will be able to handle whatever crisis comes your way without panicking.
Lead Generation that Goes Beyond the Booth
We are all adjusting to the new normal. New procedures in the office, remote work, masks, and social distancing – the list goes on. Many of us are just returning to work now after being furloughed or laid off during the stay-at-home orders.
Ten Ways to Improve Communication with your Constituents
While you no longer post important announcements in the village square or pay someone to yell at those who pass by, the need to communicate with your constituents remains.
Own Your Brand
Have you noticed an uptick in messages about self-love and acceptance these days? You know, the messages encouraging you to embrace who you are and what makes you different; to really own it. It’s a nice way of saying quit trying to be someone you’re not! In...
Small City, Big Opportunity
Small City, Big Opportunity When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least,...
The Importance of Representing Your Brand
Imagine that you're taking your child to their first driving lesson, and out of nowhere, a car cuts you off and the driver is yelling at you. A few moments later, you pull up to the driving school to see the same person is now your child’s driving instructor. More...
The Magic Behind Marketing: The Unicorn Frappuccino Frenzy
The Magic Behind Marketing: The Unicorn Frappuccino Frenzy The age of posting excessive pictures of your fancy drinks and fun foods on social media has arrived. Since the dawn of social media, people have captured photos and posted them online for the world to see....
Are You Guilty of Groupthink?
Are You Guilty of Groupthink? United Airlines issued a report last week outlining changes in policy to prevent another incident like the one that occurred in April. After violently removing a passenger from one of their flights, their response to the situation was...