Building a strong brand takes intention and purposeful action but pays diviends in employee attraction and retention.
It’s Not You, It’s Your Brand: How a Rebrand Can Help Attract Star Employees
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Strategy
Four Reasons to Revamp Your Marketing Strategy
Revamping your marketing strategy helps ensure that all your platforms are up to date and you are representing your brand image.
Why Interns Shouldn’t Manage Your Social Media
Social media is important to your brand. It is not something that should be passed off to the youngest and newest team member.
What is a Personal Brand and Why is it Important?
Building a solid reputation online these days not only impacts your business but can lead to longevity in your industry.
Why You Shouldn’t Hold Off on a Crisis Communication Plan
With a proper crisis communication plan, you and your team will be able to handle whatever crisis comes your way without panicking.
4 Practical Post-COVID-19 Marketing Tips
Organizational leaders and business owners are managing massive changes and looking at scenarios that seem to alter on a weekly basis. While many are looking to completely revamp their marketing strategy, mostly everyone is looking to modify their marketing plan and budget for the rest of the year.
Get Your Marketing Back on Track
As we begin to come out of the pandemic and return to normalcy, many small businesses are looking for guidance to get their marketing back on track. Here are a few simple steps you can take to get started:
Transitioning to Digital Marketing in a COVID-19 World
It’s common to put more pressure on marketing during a recession. Expectations are that it will achieve more with fewer resources while still providing a high return on investment. While this is possible, under current conditions it requires reallocating marketing dollars to digital marketing tactics.
Think Outside the Booth – Getting the Most Out of Your Trade Show Experience
by Paige Fuoco, Designer Trade shows are a great way for your business to meet potential clients and build brand awareness. In order to maximize your return on investment you should develop a strategic plan, ensuring your business will be the one everyone is talking...
National Organization Announces Michigan’s First Certified Brand Strategists
March 13, 2019—The Brand Establishment Managing Partners Russ Cornelius and Jacquie Francisco recently announced the newest team members to their core group of talented and strategic thinkers, Sarah Stanley and Molly Mason of Hoyden Creative. Stanley, the Chief...