Overcoming Cobbler’s Children Syndrome

Overcoming Cobbler’s Children Syndrome

In 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative ideas to fight the mediocre and boring...

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The importance of digital marketing in 2022

The importance of digital marketing in 2022

When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are if your brand or business has any...

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2021 Marketing Roundup

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

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Back to Basics: The 4 P’s of Marketing

Back to Basics: The 4 P’s of Marketing

The 4 P's of MarketingProductPricePlacePromotionAt Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled messaging,...

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