Overcoming Cobbler’s Children Syndrome
In 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative ideas to fight the mediocre and boring...
7 Signs You Need A Strategic Marketing Consultant
When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...
The importance of digital marketing in 2022
When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are if your brand or business has any...
Marketing resolutions you should adopt in 2022
If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!
2021 Marketing Roundup
Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.
Back to Basics: The 4 P’s of Marketing
The 4 P's of MarketingProductPricePlacePromotionAt Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled messaging,...