Do Your Employees Care About Your Brand?
You almost always hear about brand or branding in relation to your identity or attracting customers and almost never in relation to employees. This is a tragic mistake. Why? Because your employees not only work for you but they live out your brand. They are the hands...
Are You Ready to Work with a Marketing Agency? Part 2
When you are ready to work with a marketing agency, it’s important to find a partner who is looking out for your best interests. By working with an agency that focuses on strategy and has experience working with companies on a long-term basis, you can start to see...
Are You Ready to Work with a Marketing Agency? Part 1
When a company is growing, the needs of the marketing department change. So how do you know if you are ready to work with a marketing agency?Startup StageWhen a company is preparing for launch, it may decide to hire an agency on a project basis to develop its brand...
Overcoming Cobbler’s Children Syndrome
In 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative ideas to fight the mediocre and boring...
7 Signs You Need A Strategic Marketing Consultant
When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...
The importance of digital marketing in 2022
When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are if your brand or business has any...