KCJ Consulting
discovery
Dr. Katrina Johnson of KCJ Consulting reached out to our team because she had built an incredible, reputable, and expert consulting business but her brand didn’t reflect the level of distinguished expertise she was bringing to clients. With no sales materials and an inarticulate niche, KCJ Consulting was ready to strategically take her business to the next level so she could develop a specialty and express it succinctly to new clients.
“Hoyden has helped me go from almost no marketing to a solid, thoughtful, and appropriately scaled plan that helps me efficiently and effectively add value to clients. “
strategy
After our discovery session, we knew KCJ needed to develop strong talking points that captured her value, accurate and eye–catching sales materials, and a new website that not only explained her services but demonstrated the unique perspective that differentiates her in the consulting industry.
creative
Our team worked with KCJ Consulting to create expertly designed, concisely written, and professional sales sheets that reflect her new brand image and help her express her services to potential clients.
results
KCJ Consulting is armed with more precise and expressive verbiage to convey to clients in meetings, with sales sheets, and on her upcoming website. Our favorite part of this project so far has been finding the essence of KCJ’s new brand so she can continue to carve out her well–earned space in the consulting industry with confidence.
“I needed a marketing team that understood my audience, primarily C-suite and investors, and how to best interact with them. Hoyden’s down-to-earth, insightful approach gave me confidence that they were unique in their field and an excellent match for me. The team at Hoyden has helped me go from almost no marketing to a solid, thoughtful, and appropriately scaled plan that will help me efficiently and effectively add value to current and prospective clients.”
–Katrina C. Johnson, Ph.D
Executive Leadership Consultant, KCJ Consulting