The Encore Musical Theater Company
discovery
The Encore Musical Theater Company was about to embark on a capital–raising campaign when they realized their inconsistent and low–quality marketing efforts were hindering their ability to convey to potential donors the cultural significance, local importance, and excellence of their productions. Encore needed to get its brand in front of the right audience in a meaningful way as it transitioned to a new facility and established itself as the best theatre company in the greater Ann Arbor region.
“The Hoyden team listens and delivers every single time. They have set us up for success and continue to do so with every project we hand to them!”
strategy
As Encore embarked on a new chapter in a new facility, it was time for a brand refresh. We developed a new brand guide with updated fonts, colors, and a strategy to roll out high–quality marketing materials and a PR kick–off for their updated brand.
creative
Our team has developed clean, simple, and stunning seasonal posters, website content, and PR materials that helped The Encore Musical Theater establish themselves in their new community with their elevated and refreshed brand. We continue to work with the Encore team on a seasonal and consultative basis, as they’ve grown to support their own marketing initiatives that follow our strategy.
results
Not only was The Encore Musical Theater able to raise significant donor funding to support them through the COVID–19 pandemic, but they have become known as the choice live musical theater in the Ann Arbor region. They’ve seen an increase in media coverage, as well as support from the community, and are able to better articulate their brand, their goals, and their efforts to donors.
“The Encore has benefited significantly through our collaboration with the team at Hoyden. With the rapid growth of our theatre company, it was imperative that we had a professional eye for our rebranding. From our new logo to our gorgeous website and stunning season artwork, their team listens and delivers every single time. It’s been a joy to collaborate with them and we are so proud of our “new look”. They have set us up for success and continue to do so with every project we hand to them!
–Jessica Grové
Director of Marketing, The Encore Musical Theatre Company