Uckele Health & Nutrition
discovery
Uckele Health & Nutrition had a unique brand structure that crossed ties between similarly worded and styled sub–brands that served different functions. They were struggling to differentiate Uckele Corp–their premiere, fully customizable animal and human supplement manufacturing brand–from the rest of their company, which creates Uckele–branded horse and animal food, vitamins, and treats.
“It’s hard to find the right agency that ‘checks off all the boxes’ of what you need. Hoyden has checked off all the boxes for us.”
strategy
Uckele needed to break away from who everyone thought they were and put forth their incredible human and animal supplement capabilities and development. Their position as a market leader spoke for itself but we implemented a phased approach to reposition the brand and adjust their target audience to reach mid–size to large supplement businesses.
creative
Though Uckele had a new website, they weren’t satisfied with their website developer. They didn’t ask the right questions to get to the essence of Uckele’s elite brand, so the content, images, and overall feel of the website was generic. We took over their website development to rework their tone of voice and messaging to better portray their brand. We continue to work with Uckele to create tradeshow ads, develop meaningful content, and offer consultative, brand–related support for their marketing efforts.
results
Uckele has been able to distinguish its elite contract supplement manufacturing brand from its other endeavors and express the highly customizable, expert, and customer–oriented nature of its brand. With updated and on–brand sales materials, they have attended trade shows, communicated with customers, and strengthened the brand pride within their internal team.
“Hoyden has felt like part of our team from the moment I met them. I have been in Marketing and Graphic Design for over 25 years and it is hard to find the right agency that ‘checks off all the boxes’ of what you need. Hoyden has ‘checked off all the boxes’ for us.
If there is something that might not be their specialty, they help guide us in the right direction. They take the time to collaborate with us on projects and turn around proofs quickly. They also keep us informed when we are approaching our budget so we can prioritize our work and/or delay the project or take on the project ourselves. With the uncertainty of today’s world, it is such a comfort to know that I have a very creative team that will always be there for us!”
–Pam Mills
Marketing Manager, Uckele Health & Nutrition