What Brad's Wife Can Teach Your Business About Social Media Have you heard about Brad’s wife? If you haven’t, let me catch you up. It’s trending everywhere on social media right now. Hashtags abound: #bradswife, #justiceforbradswife, and #notmycountrystore. Memes...
Social media has become one of the most effective outlets for marketing your brand. It can help expand your business in ways you might not have considered before. Increased brand recognition, brand loyalty, and overall customer service are the top reasons why...
We know the phrase, “the customer is always right” all too well. But what if that’s not always the case? What if the client isn’t right for your business? It’s naïve to think that every customer that comes along is a perfect fit for you and your company. (Although it...
Optimal physical health. There are many different opinions, workouts, and products with lofty promises. Plus, it takes a gazillion tiny drops of sweat and a staunch dedication to achieve your goals. Let’s be honest - few have the time or motivation for that level of...
Michigan Economic Developers Association (MEDA) recognized Lenawee Now at its annual meeting where they received a marketing award in the population category of <100,000 for two projects completed in 2015-16. This marks the third year in a row that Lenawee Now...
Getting Your Business Ready for Pure Michigan If a Pure Michigan campaign is coming to your area, it is more important than ever that you have your online presence ready. Once people find you on the Internet, it is crucial that you put your best foot forward to...
Is It Time to Fire Your Website? Your website is quite possibly the one and only salesperson that a potential client will ever meet. Visitors will make quick decisions about whether your business is legitimate, professional and better than your competitors. Your...
Brand 101: What It Is and Why It Matters To You Brand is often spoken of, and frequently misunderstood. However, it is the single best way to create a business that can gain loyal customers, ask higher prices, and make business decisions simpler. What is a Brand? It’s...
3 Easy and Effective Ways to Wow Your Clients Let’s pretend it’s a warm, sunny day and we’re running a lemonade stand. You walk by, purchase a cup, and declare “Wow! That is some seriously good lemonade. What do you guys do so different?” Truthfully, a recipe isn’t...
The Scenario Here's a scenario we see fairly often: Phil, our small business owner friend, is eager to grow his business with some additional types of marketing. He hears of all these things his competitor is doing or that he sees other businesses doing, and wants to...