Be proactive instead of reactive:Why PR strategy is critical Public relations is often revered as reactivity to negative news or situations. While it’s great to be able to think on your feet and handle a crisis or new event when it comes along, a well-developed...
With a proper crisis communication plan, you and your team will be able to handle whatever crisis comes your way without panicking.
Is it just me, or has the world of marketing been going a little too well over the past few weeks? It seems as though there was a faint ticking sound coming from the marketing campaign time bomb, just waiting to blow. Since the unfortunate airing of the Kendall Jenner...
Imagine that you're taking your child to their first driving lesson, and out of nowhere, a car cuts you off and the driver is yelling at you. A few moments later, you pull up to the driving school to see the same person is now your child’s driving instructor. More...
The Magic Behind Marketing: The Unicorn Frappuccino Frenzy The age of posting excessive pictures of your fancy drinks and fun foods on social media has arrived. Since the dawn of social media, people have captured photos and posted them online for the world to see....
Are You Guilty of Groupthink? United Airlines issued a report last week outlining changes in policy to prevent another incident like the one that occurred in April. After violently removing a passenger from one of their flights, their response to the situation was...
Brad’s Wife taught us why social media management is important to your business. This week, United Airlines is illustrating why public relations management matters. Over the weekend, they had a customer service incident that was videotaped and went viral. What did or...