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Sarah Stanley (left) and Molly Mason (right)

March 13, 2019—The Brand Establishment Managing Partners Russ Cornelius and Jacquie Francisco recently announced the newest team members to their core group of talented and strategic thinkers, Sarah Stanley and Molly Mason of Hoyden Creative. Stanley, the Chief Executive Officer and Mason, the Chief Business Officer, founded Hoyden Creative in Adrian, MI nearly five years ago and serve the greater Detroit and Toledo markets.

Hoyden Creative is Michigan’s first agency to have Certified Brand Strategists through the Brand Establishment. While strategy has always been a part of Hoyden’s work, the Brand Establishment offers a peer network across North America to support continued learning and best practices. With this certification and continued training, brand strategy will take an even more prominent role in projects.

“Five years ago, we started projects with a heavy design and communication focus. Now we are partnering with our clients on their biggest business challenges,” said Sarah Stanley, CEO and co-founder. “We are providing brand strategy to clients seeking funding, mergers, or reinventing themselves.”

The Brand Establishment’s Certified Brand Strategists specialize in delivering services to align business strategy with the internal and external brand. Organizations that have worked with these strategists can build their businesses beyond expectations with increased sales, improved communications, and stronger employee loyalty. Their marketing investments yield greater efficiencies and ROI.

The process to receive certification requires hours of book work, a case study, and a presentation to peers. “It wasn’t long after working with both Sarah and Molly in the training process that I realized they would be a perfect fit for our group of like-minded agency principles. We all approach brand strategy and marketing with the same strategic emphasis,” said Francisco.

“Our certification strengthens the strategic brand development and marketing work we were already doing,” added Mason. “With the new research and strategy tools from The Brand Establishment, we are already helping businesses and non-profits identify the brand strategy that will not only improve their external marketing efforts but more importantly strengthen their brand by focusing on internalizing the brand strategy to improve culture, operations, customer service, and communication.”

Stanley and Mason have a combined 40 years experience in the area of communications, marketing, design, and brand strategy. Their team works with B2B, B2C, non-profits, and economic development organizations throughout Michigan and Ohio.

About The Brand Establishment
The Brand Establishment’s mission is to clear up the decades-long misconceptions surrounding branding and brand development, as well as provide new tools and smart brand-building strategies to small and mid-sized agency owners. The organization also helps to advance brand strategy’s increasing importance and recognized value in growing and sustaining profitability for companies, organizations and businesses.

Many communications firms and consultants claim to be “brand experts,” though they have no formal training or credentials in this area. Through the certification process and on-ongoing training opportunities, The Brand Establishment develops brand strategists who can lead any brand to greater success. For more information, visit