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Marketing

Which Social Media Platforms Should Your Business Be Using?

Social media has become one of the most effective outlets for marketing your brand. It can help expand your business in ways you might not have considered before. Increased brand recognition, brand loyalty, and overall customer service are the top reasons why...

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How and Why You Should Add Video To Your Marketing Strategy

How and Why You Should Add Video To Your Marketing Strategy

I don’t know about you, but I am a visual learner.  They say it’s because I am a part of the “Sesame Street Generation.” The generation who grew up learning our ABCs from Big Bird before we even attended kindergarten. By the time we reached our teen years, we learned...

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Healthy Marketing in Today’s Economy

Healthy Marketing in Today’s Economy

Optimal physical health. There are many different opinions, workouts, and products with lofty promises. Plus, it takes a gazillion tiny drops of sweat and a staunch dedication to achieve your goals. Let’s be honest - few have the time or motivation for that level of...

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Why You Should Ditch Stock Photos & Hire a Professional

“I don’t trust words. I trust pictures.” — Gilles Peress Everyone knows the saying “a picture is worth a thousand words.” In today’s world of social media, inbound marketing, and the 8 second attention span, what does that really mean? Well, it means tweets with...

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How to Win the Ever Changing SEO Game

How to Win the Ever Changing SEO Game

Have you ever played a game with a child?  If not, I highly recommend it.  I have a 3-year-old at home and playing games with her never ceases to be entertaining.  The best time is when we play games that she comes up with herself.  It doesn’t take a kid very long to...

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Three Years of Awards

Three Years of Awards

  Michigan Economic Developers Association (MEDA) recognized Lenawee Now at its annual meeting where they received a marketing award in the population category of <100,000 for two projects completed in 2015-16. This marks the third year in a row that Lenawee Now...

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Inbound Marketing vs Outbound Marketing

Today’s economy makes the task of marketing your business more difficult and complicated. There are literally thousands of places to invest your marketing dollars and it can be hard to know which avenues will lead to the most success for your business. Let’s look at...

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Getting Your Business Ready for Pure Michigan

Getting Your Business Ready for Pure Michigan If a Pure Michigan campaign is coming to your area, it is more important than ever that you have your online presence ready. Once people find you on the Internet, it is crucial that you put your best foot forward to...

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3 Easy and Effective Ways to Wow Your Clients

3 Easy and Effective Ways to Wow Your Clients Let’s pretend it’s a warm, sunny day and we’re running a lemonade stand. You walk by, purchase a cup, and declare “Wow! That is some seriously good lemonade. What do you guys do so different?” Truthfully, a recipe isn’t...

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How to Stop Wasting Money on Your Business

The Scenario Here's a scenario we see fairly often: Phil, our small business owner friend, is eager to grow his business with some additional types of marketing. He hears of all these things his competitor is doing or that he sees other businesses doing, and wants to...

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featured podcast

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Good Good? More like Bad Bad

Brand and Industry Observations: Paige and Kel discuss the shifting landscape of consumer brands, specifically mentioning the evolution in marketing for niches like cosmetics, skin care, and luxury beverages.