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When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least, but could be arguably more effective when implemented in a smaller area.

The cities with a little less glam (and a lot less traffic) are increasing their share of these valuable college grads at a much higher rate than the New Yorks of the world, ultimately creating a desirable working environment.


Draw What You See, Write What You Know

Contrary to what some people believe, working in the area that you grew up in or studied in can be extremely beneficial. Knowing the strengths and weaknesses of your region is a major advantage when entering the workforce.

There are plenty of unique opportunities that might not be as obvious to those accustomed to the anonymity of a big city. Specifically, in a smaller city, it’s often easier to create meaningful connections with other businesses and higher-ups.

Whether you are familiar with the industries in your area or not, it is crucial to know who you’re working with and who you’re up against. Familiarizing yourself with other businesses provides you with the opportunity to learn from what others do. This helps with the implementation of new ideas into your company’s strategy.

Success in an industry often comes down to who you know, and the tighter-knit communities allow for those successes to happen at a faster pace.


Live, Work, Play – Lenawee County

Lenawee County, while significantly smaller than New York, is known for its great educational opportunities, natural beauty, and diverse communities. Though it might be a cliché, it truly is a great place to live, work, and play.

The four exceptional post-secondary schools housed in Lenawee County allow for businesses to pull from the best of the best. As graduates leave their nests they take their knowledge and directly apply it to their career. Regardless of the time spent at these institutions, students have established networks that are bursting at the seams with potential.


Hoyden, Why Adrian?

Starting a business in Adrian was a no-brainer for cofounders Sarah Stanley and Molly Mason. Aside from being the only marketing and design agency in the area, the constant support for entrepreneurs from community members, municipality leaders, and other business owners is like no other. CEO, Sarah Stanley, had this to say, “Adrian is a small town eager to do big things. Knowing the attitude toward entrepreneurship, attracting young professionals, and filling gaps in service offerings just reassured our decision to locate here. We have received tremendous support and encouragement that have helped build the foundation of our business and are excited to be coming in at the time of Downtown Adrian’s revitalization effort. Adrian is home for us.”

Due to its recent development, more and more young professionals are moving to Adrian to begin their career. Creative Director, Alex Bourget, relocated from Washtenaw County to pursue her skills as a graphic designer for HCG and couldn’t be happier. “Working in Adrian has allowed me to become more involved with the community and local government. I feel as though I am able to get more accomplished here than I have anywhere else.”

The city’s leaders are dedicated to helping new businesses get started and flourish, and fellow businesses treat your growth as though it’s their own. Quite simply, Adrian provides a plethora of resources, talent, opportunities, and community involvement; the perfect recipe for a successful business.