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The Power of Branding in Wealth Management

The Power of Branding in Wealth Management In the dynamic world of wealth management branding often takes a backseat. Yet, in this world, a well-defined brand can be a game-changer – influencing client attraction, retention, and market expansion. Today, every industry...

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Overcoming Cobbler’s Children Syndrome

Overcoming Cobbler’s Children Syndrome

Overcoming Cobbler’s Children SyndromeIn 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative...

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The importance of digital marketing

The importance of digital marketing

The Importance of Digital MarketingWhen you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are...

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Hoyden Hang Good Good More Like Bad Bad Episode 12 Thumbnail

Good Good? More like Bad Bad

Brand and Industry Observations: Paige and Kel discuss the shifting landscape of consumer brands, specifically mentioning the evolution in marketing for niches like cosmetics, skin care, and luxury beverages.