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/’HOIDN/ adjective

boisterous, bold, unforgettable

See also: dedicated, insightful, strategic, adaptable

Hoyden is a strategic branding and marketing agency specializing in building powerful brands. With a team of dedicated strategists and talented creatives, we uncover your intellectual foundation, brand it as a process, and design an unforgettable experience for years to come.

Our unique approach not only fuels personal and professional growth within our organization but also extends these benefits to our clients. At Hoyden, we don’t just consult; we partner with brands on a journey of strategic elevation, ensuring that the full potential of each brand is realized.

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We’ve helped hundreds of clients grow their brands

Paige Fuoco



Paige’s expertise lies in brand strategy and developing a comprehensive understanding of our clients’ needs. Her creative mindset and eagerness to learn support her talent for building meaningful relationships, and allow her to develop brand strategies that truly resonate. Originally from Canada, she relocated to Michigan to pursue her post-secondary education and passion for hockey. Paige graduated from Adrian College with a Bachelor of Arts in Business Administration and a man she’s lucky to now call her husband.

Beyond work, you can find Paige spending quality time with her family, taking the doors off her Jeep, or whipping up a fancy cocktail.

  • “Eh” 100% 100%
  • People leaving shopping carts in the middle of parking lots 0% 0%
  • Planning the next vacation during vacation 92% 92%

Complete Manager Brand Strategy Badge Business Strategy Badge



Olivia works with our clients to create thoughtful visual identities and brand collateral that bring their brand strategy to life.

Olivia stumbled into a love for design at Bowling Green State University, where she earned a Bachelor’s Degree in Visual Communication. She previously worked as an in-house designer for a magazine publishing company and has spent time as a freelance brand designer. Throughout her career, Olivia has developed a love for modern design and drawing connections with industry-leading brands.

When she’s not designing, you’ll find Olivia hiking with her family or exploring a new coffee shop.

  • Iced Coffee 92% 92%
  • “Can I pet your dog?” 95% 95%
  • Go Browns! 80% 80%
Olivia Lenhart
Cassie Stitt



Cassie’s love for photography and graphics led her to pursue a degree and career in marketing, graphics, and content design. A collegiate athlete, Cassie combined both her passion for athletics and photography to create graphics for many of Lourdes University’s social platforms. Cassie has expanded her experience through working with fitness centers, and various collegiate, high school, and AAU sports teams by helping them develop their brand identity and bringing it to life with different social media platforms.

She completed an internship at Neocis Robotics, where she created marketing and social media campaigns to drive awareness of the Yomi Robot. If she’s not in the office, you can find Cassie taking photos, working out, or spending quality time with family and friends.

  • Duke Blue Devils 100% 100%
  • Coffee 80% 80%
  • “New Girl” References 90% 90%



Kennedi, born in Holland, Ohio, pursued her degree in Visual Communication Technology from Bowling Green State University. Her interest in design stemmed from her father’s Graphic Design course during high school. At university, she focused on graphic design, print, and photography. Throughout her career, she has contributed to designing printed materials for events and rebranding for college teams and national brands.

When not working or designing, Kennedi indulges in reading romance novels, snowboarding in the winter, and playing fetch with her dog, Marty, who prefers running away rather than returning the ball.

  • Halloween 99% 99%
  • Snowboarding 85% 85%
  • Sweet Tea 1% 1%
Kennedi Gucciardo



Love What You Do

Let your passion fuel your work.

Work-Life Balance

Use time with intention, it isn’t refundable.

Personal Growth

Invest in your potential with purpose.

Good Vibes

Drive success with optimism and enthusiasm.

Exceed Expectations

Work hard to ‘wow’ each other and our clients.


“Hoyden has truly changed the game for our brand’s journey & taken us to the next level.”


To strategically help brands recognize and amplify the untapped, pre-existing value that they possess. You’ve got the knowledge and potential, we’re here to expose it. As strategists, we’re committed to unveiling the greatness within every process, service, or product a brand offers.


To unlock the full potential of industry-leading brands by leveraging an approach that not only fuels personal and professional growth within our organization but also extends to our clients’. We aim to guide brands toward a world where their success and fulfillment are synonymous.

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