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/’HOIDN/ adjective

boisterous, bold, unforgettable

See also: dedicated, insightful, strategic, adaptable

Hoyden is a strategic branding and marketing agency specializing in building powerful brands. With a team of dedicated strategists and talented creatives, we uncover your intellectual foundation, brand it as a process, and design an unforgettable experience for years to come.

Our unique approach not only fuels personal and professional growth within our organization but also extends these benefits to our clients. At Hoyden, we don’t just consult; we partner with brands on a journey of strategic elevation, ensuring that the full potential of each brand is realized.

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We’ve helped hundreds of clients grow their brands

Paige Headshot 2024



Paige’s expertise lies in brand strategy and developing a comprehensive understanding of our clients’ needs. Her creative mindset and eagerness to learn support her talent for building meaningful relationships, and allow her to develop brand strategies that truly resonate. Originally from Canada, she relocated to Michigan to pursue her post-secondary education and passion for hockey. Paige graduated from Adrian College with a Bachelor of Arts in Business Administration and a man she’s lucky to now call her husband.

Beyond work, you can find Paige spending quality time with her family, taking the doors off her Jeep, or whipping up a fancy cocktail.

  • “Eh” 100% 100%
  • People leaving shopping carts in the middle of parking lots 0% 0%
  • Planning the next vacation during vacation 92% 92%

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Olivia works with our clients to create thoughtful visual identities and brand collateral that bring their brand strategy to life.

Olivia stumbled into a love for design at Bowling Green State University, where she earned a Bachelor’s Degree in Visual Communication. She previously worked as an in-house designer for a magazine publishing company and has spent time as a freelance brand designer. Throughout her career, Olivia has developed a love for modern design and drawing connections with industry-leading brands.

When she’s not designing, you’ll find Olivia hiking with her family or exploring a new coffee shop.

  • Iced Coffee 92% 92%
  • “Can I pet your dog?” 95% 95%
  • Go Browns! 80% 80%
Olivia Lenhart



Kellie assists our clients in developing brand positioning and messaging strategies. She collaborates with our creative team to build brand identity and visual assets, and she thrives on bringing that vision to life.

A creative herself, Kellie is equipped with a Bachelor of Arts in Interior Design from The University of Akron. Having had previous experience in both Commercial and Residential Design, Kellie has a keen eye for detail and a knack for functionality. She understands what it takes to foster strong client relationships and produce a perfect product.

Post-work, Kellie can be found in her vegetable garden, pulling weeds, planting seeds, and teaching her toddler about nature. She loves the lake life, shopping small, and quality time with family and friends.

  • Haunted Houses 90% 90%
  • The Smell of Campfires 85% 85%
  • Brunch 99% 99%



As a passionate Graphic Designer with a degree in Visual Communication Technology from Bowling Green State University, Kennedi specializes in bringing brands to life. With a keen eye for design and a dedication to maintaining brand consistency, she creates compelling visuals for print, web, and email. She also contributes to website design, ensuring that each project not only meets but exceeds client expectations.

Outside of work, Kennedi is an avid snowboarder and enjoys exploring the outdoors with her dog, Marty. Whether it’s on the snowy slopes or in her home office, she is always on the move, bringing creativity and energy to everything she does.

  • Halloween 99% 99%
  • Snowboarding 85% 85%
  • Sweet Tea 1% 1%



Love What You Do

Let your passion fuel your work.

Work-Life Balance

Use time with intention, it isn’t refundable.

Personal Growth

Invest in your potential with purpose.

Good Vibes

Drive success with optimism and enthusiasm.

Exceed Expectations

Work hard to ‘wow’ each other and our clients.


“Hoyden has truly changed the game for our brand’s journey & taken us to the next level.”


To strategically help brands recognize and amplify the untapped, pre-existing value that they possess. You’ve got the knowledge and potential, we’re here to expose it. As strategists, we’re committed to unveiling the greatness within every process, service, or product a brand offers.


To unlock the full potential of industry-leading brands by leveraging an approach that not only fuels personal and professional growth within our organization but also extends to our clients’. We aim to guide brands toward a world where their success and fulfillment are synonymous.

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