You almost always hear about brand or branding in relation to your identity or attracting customers and almost never in relation to employees.
This is a tragic mistake. Why? Because your employees not only work for you but they live out your brand. They are the hands and feet of your brand to customers and the community. In certain market segments, they are the face of your brand.
Brand is all about perception. How do people perceive your brand? What is your reputation on the street? How do people think of you? This matters more than organizations realize according to recent surveys.
69% of candidates would reject an offer from a company with a bad employer brand, even if they were unemployed
Source: Employment Cost of a Bad Reputation Survey A Study by Corporate Responsibility Magazine
95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities
Source: Why Online Reviews Matter for Employer Brand: Evidence from Glassdoor.
Only 49% of employees would recommend their employer to a friend
Do people even know your company exists? Are you known as a great place to work? Or do you have a reputation as a bad place to work?
When owners and executives are struggling to find the right employees, fill key positions, and retain their current employees it increases the stress and frustration of the entire company. It’s a vicious cycle that leads to employee burnout or at the very least employees checking out.
There is something you can do to improve your employer brand, attract more employees, and retain more of the valuable employees you currently have. We’ve launched Build Your Employer Brand – a program designed to bring an outside perspective to your unique situation and provide solutions to your biggest challenges with building a positive corporate culture.
With Build Your Employer Brand, you get access to HR and Brand Specialists who will assess your situation, identify the root of your challenges, and implement creative solutions.
With the right consultation and creative deliverables your organization can be better positioned to be a cool place to work. It takes time, but you can build a culture that attracts and retains employees with employer branding strategies.
This is critical today, more than ever before, because of the changes in the job market that were accelerated due to the COVID pandemic. Glassdoor reports that 92% of employees would consider changing jobs with no salary increase if the opportunity was with a company that had an excellent reputation. Furthermore, up to 86% of job seekers say they would not consider working for a company with bad social standing.
Since your employer brand is your reputation among future and current employees, developing a strategy to influence their perception. By changing your branding you can positively impact your employer reputation and create employees who are ambassadors for your organization.
The best thing about having employees who love your brand is that they are going to be enthusiastic to tell their friends, family, and associates about how great it is to work at your company. What better marketing or advertising can you have than people in the community talking about how great you are?
Is it time to invest in your employer brand? Are you interested in learning more? Visit BuildEmployerBrand.com or contact us today.