7 Signs You Need A Strategic Marketing Consultant
When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, the opening credits would look something like this:
- CEO, starring you
- Human Resources, starring you
- Finance, starring you
- Marketing, starring you
However, there comes a point in time when you’ll need to bring some guest stars to your show. Outside help will help bring your company to the next level, especially around marketing strategy.
But when is the best time to bring in marketing support? We broke down the top 7 signs you need a marketing strategy consultant to help get you started.
You’re stuck in the mud
When a business becomes stagnant, it may be time to call in a marketing pro. Sure, whatever you’ve done for marketing in the past may have worked for you. You might have even seen steady growth in sales based on doing things the way you always have. But what happens when your growth hits a plateau? You may have a great group of regular clients or customers but still are finding it hard to reach even more people.
A marketing strategy expert can help you advance your business and find a way to reach a whole new group of people.
You’re tapped out of ideas
When you first launch your business, you are full of enthusiasm and excitement, and you have a plethora of ideas for how to get your message out into the world. But once you’ve been open for a few years, some of those ideas may become stale. Or new trends emerge that you don’t know how to tap into in a way that works best for your business.
A marketing strategy expert will be able to view your business with a fresh set of eyes and find a way to bring their unique perspective to your potential customers.
There’s just no time
Running a business is more than a full-time job. It often takes up most of your waking hours. Sometimes it’s easy to get caught up in the everyday tasks of making things work and keeping your customers happy. But, doing things like social media and marketing is often put on hold, even if you know that it’s very important.
An organization that neglects its PR and marketing will see very little growth, if any. A marketing strategy specialist is the best way to delegate a very important part of your operations while you can focus on the tasks you do best. It’s a win-win decision.
Less marketing experience, more problems
You may have someone on your team who can make you a nice-looking website or social media account, but that is no match for having someone in your corner with extensive marketing experience to bring your business to the next level.
A marketing expert will help you figure out:
- How people see your business
- Why people chose you
- Why some people did not choose you
- What the latest marketing trends are
- What marketing trends no longer work
- Where you might be able to find new clients
- What your competitors and others in your industry are doing
Most importantly, a marketing strategy consultant will help you build the best plan catered to your business.
You’ve tried all the things
When a business opens, it’s easy to throw your marketing strategy in hopes of drawing in as many potential customers as possible. Many create social media accounts on every platform, place advertising in several venues, and try several different things on their website. You do get business from these efforts, but which ones are working? Which ones aren’t?
A marketing strategy specialist will help you narrow down your plan so that you are investing your time and money in a way that will bring in the most business.
Marketing is an afterthought
Look, we’ve all been to those Facebook pages or Twitter feeds of businesses that haven’t posted in months, even years. Or worse yet, websites with events or blog posts from five years ago. These kinds of things beg the question in our customers – is this business even open? Do they have time to provide me with the kind of service that I need?
Outdated content looks unprofessional. With someone on your team who makes sure you have fresh and evergreen content; this will not happen. Your marketing strategy specialist will make sure your customers know exactly what to expect from you when they check out your online presence.
You need the money!
It may sound strange to say that spending money to hire a marketing strategy specialist helps with your lack of budget for marketing but hear us out.
Here are some ways that it can help you save money in your pocketbook:
- By outsourcing your marketing, you are paying for their specific service and don’t have to pay other fees that would come with having an in-house marketing team, such as full-time salary and benefits. With an outsourced marketing team, you negotiate by hours or project, which makes it much easier to work into your budget.
- A marketing strategy specialist will help you target the best strategies that will get you the most bang for your buck. You won’t be throwing money at advertising that does not work.
- The endgame of every marketing professional is to bring you more business. And more business means more money in your pocket. Sometimes, even though your budget may be tight, you can’t afford to not invest in your marketing.
Are any of these signs listed above speaking to you? If so, it’s time to take the next step in making your business successful and hire a marketing strategy specialist. They will not only bring in more customers but help you take your company’s brand to a whole new level.
Luckily, we can assist with this! Our team of experienced marketing and brand strategy specialists is here to help grow your business and maximize your success.