Does your business have a marketing plan? Come on, be honest. It’s okay if you answer no. I think you’d find yourself in good company. According to latest survey done by Manta, less than half of all small business owners have a marketing plan. Why? Well, I’m sure...
Are You Guilty of Groupthink? United Airlines issued a report last week outlining changes in policy to prevent another incident like the one that occurred in April. After violently removing a passenger from one of their flights, their response to the situation was...
Most people can agree that reading statistics and data-dense content can be very boring. Without any visual appeal, the average person will most likely forget the data they’ve read shortly after reading it. The good news is that there is an effective alternative to...
The elusive magic pill. A magical formula for quick sales, a powerhouse brand, and stellar marketing. The one thing that can change everything. We cry to the heavens with outstretched arms, “What is it?” The desire for the easy way, a simple solution, is not new. It’s...
Brad’s Wife taught us why social media management is important to your business. This week, United Airlines is illustrating why public relations management matters. Over the weekend, they had a customer service incident that was videotaped and went viral. What did or...
Can you think back to when you were in high school and sum up an experience that changed your perception on something? It instigated a flurry of thoughts, helped you understand yourself better, and gave you clarity on what you might do after graduation? Looking back,...
What Brad's Wife Can Teach Your Business About Social Media Have you heard about Brad’s wife? If you haven’t, let me catch you up. It’s trending everywhere on social media right now. Hashtags abound: #bradswife, #justiceforbradswife, and #notmycountrystore. Memes...
Social media has become one of the most effective outlets for marketing your brand. It can help expand your business in ways you might not have considered before. Increased brand recognition, brand loyalty, and overall customer service are the top reasons why...
I don’t know about you, but I am a visual learner. They say it’s because I am a part of the “Sesame Street Generation.” The generation who grew up learning our ABCs from Big Bird before we even attended kindergarten. By the time we reached our teen years, we learned...
Optimal physical health. There are many different opinions, workouts, and products with lofty promises. Plus, it takes a gazillion tiny drops of sweat and a staunch dedication to achieve your goals. Let’s be honest - few have the time or motivation for that level of...