As we traverse through this changing world, one thing is clear: business is not the same as usual. Even as businesses begin to reopen, operations won’t look as they once did. Whether you have to function at reduced capacity, or customers are staying closer to home, this pandemic will impact your revenue projections for 2020.
Hire an Entire Marketing Team for Less Than the Cost of a Single Employee (Really…You Can!) I know, I know…it sounds too good to be true. And, your mother always told you if something sounds too good to be true, then it probably is. And, I would normally agree with...
Effectively Marketing your next FAM Tour Familiarization tours, more commonly known as “FAM Tours,” are a fantastic tool for bringing out of town investors, agencies, or consultants to your area. Often initiated by economic developers, FAM Tours provide your guests...
Is it just me, or has the world of marketing been going a little too well over the past few weeks? It seems as though there was a faint ticking sound coming from the marketing campaign time bomb, just waiting to blow. Since the unfortunate airing of the Kendall Jenner...
Have you noticed an uptick in messages about self-love and acceptance these days? You know, the messages encouraging you to embrace who you are and what makes you different; to really own it. It’s a nice way of saying quit trying to be someone you’re not! In...
Small City, Big Opportunity When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least,...
Back to Basics: Finding Your Brand Identity The definition of the term “brand” or “branding” has been debated on for many years. What began as a company name, slogan, and logo has become a complex marketing strategy that defines who you are and what your company...
There has been a host of articles in the news over the last couple of years about the number of things that millennials have killed. Most recently, according to Business Insider, they took deadly aim at Applebees and Buffalo Wild Wings. Other things millennials have...
Looking back on what people thought 2017 might look like 100 years ago, most people probably imagined flying cars or teleportation. I think it’s safe to say that didn’t happen. Instead, we reinvented something even more amazing: rompers for men. Yes. You read...
The Magic Behind Marketing: The Unicorn Frappuccino Frenzy The age of posting excessive pictures of your fancy drinks and fun foods on social media has arrived. Since the dawn of social media, people have captured photos and posted them online for the world to see....