Marketing is the least understood area of a business, which is what makes it easy to cut from your budget when a global pandemic hits. Yet, history has proven time and again that recessions provide a golden opportunity to increase brand awareness and capture more market share when the economy rebounds.
With a quick calculation, you can determine the right marketing and advertising budget for your organization.
It’s common to put more pressure on marketing during a recession. Expectations are that it will achieve more with fewer resources while still providing a high return on investment. While this is possible, under current conditions it requires reallocating marketing dollars to digital marketing tactics.
As we traverse through this changing world, one thing is clear: business is not the same as usual. Even as businesses begin to reopen, operations won’t look as they once did. Whether you have to function at reduced capacity, or customers are staying closer to home, this pandemic will impact your revenue projections for 2020.
Hire an Entire Marketing Team for Less Than the Cost of a Single Employee (Really…You Can!) I know, I know…it sounds too good to be true. And, your mother always told you if something sounds too good to be true, then it probably is. And, I would normally agree with...
Effectively Marketing your next FAM Tour Familiarization tours, more commonly known as “FAM Tours,” are a fantastic tool for bringing out of town investors, agencies, or consultants to your area. Often initiated by economic developers, FAM Tours provide your guests...
Is it just me, or has the world of marketing been going a little too well over the past few weeks? It seems as though there was a faint ticking sound coming from the marketing campaign time bomb, just waiting to blow. Since the unfortunate airing of the Kendall Jenner...
Have you noticed an uptick in messages about self-love and acceptance these days? You know, the messages encouraging you to embrace who you are and what makes you different; to really own it. It’s a nice way of saying quit trying to be someone you’re not! In...
Small City, Big Opportunity When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least,...
Back to Basics: Finding Your Brand Identity The definition of the term “brand” or “branding” has been debated on for many years. What began as a company name, slogan, and logo has become a complex marketing strategy that defines who you are and what your company...
