Revamping your marketing strategy helps ensure that all your platforms are up to date and you are representing your brand image.
Four Reasons to Revamp Your Marketing Strategy
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Marketing
How Targeting in Digital Advertising Makes All the Difference
Social media has changed the way we communicate as brands. Unless you’ve been hiding under a rock, chances are your organization has at least one social media account.
Making Social Media Easier to Manage
Social media has changed the way we communicate as brands. Unless you’ve been hiding under a rock, chances are your organization has at least one social media account.
Lead Generation that Goes Beyond the Booth
We are all adjusting to the new normal. New procedures in the office, remote work, masks, and social distancing – the list goes on. Many of us are just returning to work now after being furloughed or laid off during the stay-at-home orders.
Ten Ways to Improve Communication with your Constituents
While you no longer post important announcements in the village square or pay someone to yell at those who pass by, the need to communicate with your constituents remains.
4 Practical Post-COVID-19 Marketing Tips
Organizational leaders and business owners are managing massive changes and looking at scenarios that seem to alter on a weekly basis. While many are looking to completely revamp their marketing strategy, mostly everyone is looking to modify their marketing plan and budget for the rest of the year.
Get Your Marketing Back on Track
As we begin to come out of the pandemic and return to normalcy, many small businesses are looking for guidance to get their marketing back on track. Here are a few simple steps you can take to get started:
Why You Shouldn’t Cut Your Marketing Budget During a Recession
Marketing is the least understood area of a business, which is what makes it easy to cut from your budget when a global pandemic hits. Yet, history has proven time and again that recessions provide a golden opportunity to increase brand awareness and capture more market share when the economy rebounds.
How Much Should You Spend on Marketing?
With a quick calculation, you can determine the right marketing and advertising budget for your organization.
Transitioning to Digital Marketing in a COVID-19 World
It’s common to put more pressure on marketing during a recession. Expectations are that it will achieve more with fewer resources while still providing a high return on investment. While this is possible, under current conditions it requires reallocating marketing dollars to digital marketing tactics.