Wow your CEO with a strategic marketing plan

Wow your CEO with a strategic marketing plan

No matter what business you’re in, implementing a strategic marketing plan can boost your sales, drive your website traffic, or grow your brand’s social media presence. Without a strategic marketing plan, all your marketing efforts (and money) are spent hoping for a marketing win while you miss opportunities for consistent growth and leave your brand subject to threats that can damage your image.

 Your brand isn’t the same as it was a year ago and your marketing plan should grow and evolve with your business. If you’re ready for a refresh, here are the first steps to developing a strategic marketing plan:

Analyze your current marketing situation

While your current marketing plan may be working just fine, there’s always room for improvement. Get objective about your marketing situation, even if that means being critical of your own work.

If you’re struggling to analyze your marketing objectively, try making a list of your brand’s:

Strengths: How is your marketing successful?
Weaknesses: Where is your marketing not getting results?
Opportunities: What opportunities can your brand take advantage of?
Threats: What outside influences may hurt your brand?

Strengths and weaknesses are internal to your brand while opportunities and threats are external. Understanding your current marketing situation will help you move forward with a strategy.

Set a goal

Your goal should focus on your weaknesses or address an upcoming opportunity or threat and have a great impact on your brand. Your goals will drive all your marketing efforts and give each step of your marketing plan a concrete purpose, so make sure you set a goal that’s:

Specific
Measurable
Realistic
Time-bound

For example: Increase our website conversion rate from 13% to 17% within the next 6 months.

Not: Get more followers on Instagram.

Conduct market research

Market research is an opportunity to learn more about your audience, your competitors, and the trends that can affect your brand’s success. Tailor your market research to your goals — use it to find what type of content, products, or information is most and least successful amongst your target audience. Then, you can use that data to influence your marketing strategy.

Develop a tactic

Now that you have a specific goal, an understanding of your current marketing plan, and data from your market research, you’re ready to develop a strategic marketing tactic.

Developing a smart, effective, and budget-friendly marketing tactic can be overwhelming. Depending on your goals, your tactic may mean focusing on a new audience, exploring a new topic, or rebranding your business altogether. Your new marketing plan should include specific actions you’ll take, a timeline, and a budget.

Assign roles and responsibilities

Executing a marketing plan is no easy task and the more help you have, the better. Including your team in your marketing strategy will lead to more ideas, more content, and more confidence in your brand’s future. Your coworkers are your greatest brand ambassadors so their buy-in to your brand and your goals is essential for success.

Follow through

Strategic marketing is a continuous process that requires consistent effort.

The job isn’t done with a website refresh, new social media content, or a catchy new advertisement. For long-term success and brand growth, you need to track your data and monitor your feedback, all while continuously adjusting your marketing plan based on the information you receive.

If all of this sounds like too much to handle on your own, it might be time to ask for help. Hoyden offers project-based, month-to-month, and consulting services to help you develop and implement a personalized marketing strategy based on your brand, your goals, and your budget. 

When It’s Time to Bring in the Professionals – 7 Signs You Need a Marketing Strategy Consultant

When It’s Time to Bring in the Professionals – 7 Signs You Need a Marketing Strategy Consultant

When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this:

  • CEO, starring you
  • Human Resources, starring you
  • Finance, starring you
  • Custodian, starring you
  • Marketing, starring you

However, there comes a point in time that you’ll need to bring some guest stars to your show. Outside help will help bring your company to the next level, especially around marketing strategy.

But when is the best time to bring in marketing support? We broke down the top 7 signs you need a marketing strategy consultant to help get you started.

30 Days of Social Media Content

You’re Stuck In the Mud

When a business becomes stagnant, it may be time to call in a marketing pro. Sure, whatever you’ve done for marketing in the past may have worked for you. You might have even seen steady growth in sales based on doing things the way you always have. But what happens when your growth hits a plateau? You may have a great group of regular clients or customers but still are finding it hard to reach even more people.

A marketing strategy expert can help you advance your business and find a way to reach a whole new group of people.

You’re Tapped Out of Ideas

When you first launch your business, you are full of enthusiasm and excitement, and you have a plethora of ideas for how to get your message out into the world. But once you’ve been open for a few years, some of those ideas may become stale. Or new trends emerge that you don’t know how to tap into in a way that works best for your business.

A marketing strategy expert will be able to view your business with a fresh set of eyes and find a way to bring their unique perspective to your potential customers.

 

There’s Just No Time

Running a business is more than a full-time job. It often takes up most of your waking hours. Sometimes it’s easy to get caught up in the everyday tasks of making things work and keeping your customers happy. But, doing things like social media and marketing is often put on hold, even if you know that it’s very important.

An organization that neglects its PR and marketing will see very little growth, if any. A marketing strategy specialist is the best way to delegate a very important part of your operations while you can focus on the tasks you do best. It’s a win-win decision.

Less Marketing Experience, More Problems

You may have someone on your team who can make you a nice-looking website or social media account, but that is no match for having someone in your corner with extensive marketing experience to bring your business to the next level.

A marketing expert will help you figure out:

  • How people see your business
  • Why people chose you
  • Why some people did not choose you
  • What the latest marketing trends are
  • What marketing trends no longer work
  • Where you might be able to find new clients
  • What your competitors and others in your industry are doing

Most importantly, a marketing strategy consultant will help you build the best plan catered to your business.

You’ve Tried All the Things

When a business opens, it’s easy to throw your marketing strategy in hopes of drawing in as many potential customers as possible. Many create social media accounts on every platform, place advertising in several venues, and try several different things on their website. You do get business from these efforts, but which ones are working? Which ones aren’t?

A marketing strategy specialist will help you narrow down your plan so that you are investing your time and money in a way that will bring in the most business.

Marketing is an Afterthought

Look, we’ve all been to those Facebook pages or Twitter feeds of businesses that haven’t posted in months, even years. Or worse yet, websites with events or blog posts from five years ago. These kinds of things beg the question in our customers – is this business even open? Do they have time to provide me with the kind of service that I need?

Outdated content looks unprofessional. With someone on your team who makes sure you have fresh and evergreen content; this will not happen. Your marketing strategy specialist will make sure your customers know exactly what to expect from you when they check out your online presence.

You Need the Money!

It may sound strange to say that spending money to hire a marketing strategy specialist helps with your lack of budget for marketing but hear us out.

Here are some ways that it can help you save money in your pocketbook:

  • By outsourcing your marketing, you are paying for their specific service and don’t have to pay other fees that would come with having an in-house marketing team, such as full-time salary and benefits. With an outsourced marketing team, you negotiate by hours or project, which makes it much easier to work into your budget.
  • A marketing strategy specialist will help you target the best strategies that will get you the most bang for your buck. You won’t be throwing money at advertising that does not work.
  • The endgame of every marketing professional is to bring you more business. And more business means more money in your pocket. Sometimes, even though your budget may be tight, you can’t afford to not invest in your marketing.
Are any of these signs listed above speaking to you? If so, it’s time to take the next step in making your business successful and hire a marketing strategy specialist. They will not only bring in more customers, but help you take your company’s brand to a whole new level.

Luckily, we can assist with this! Our team of experienced marketing and brand strategy specialist is here to help grow your business and maximize your success.

Do Your Employees Care About Your Brand?

You almost always hear about brand or branding in relation to your identity or attracting customers and almost never in relation to employees. This is a tragic mistake. Why? Because your employees not only work for you but they live out your brand. They are the hands...

Are You Ready to Work with a Marketing Agency? Part 2

When you are ready to work with a marketing agency, it’s important to find a partner who is looking out for your best interests. By working with an agency that focuses on strategy and has experience working with companies on a long-term basis, you can start to see...

Are You Ready to Work with a Marketing Agency? Part 1

When a company is growing, the needs of the marketing department change. So how do you know if you are ready to work with a marketing agency?Startup StageWhen a company is preparing for launch, it may decide to hire an agency on a project basis to develop its brand...

Overcoming Cobbler’s Children Syndrome

In 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative ideas to fight the mediocre and boring...

7 Signs You Need A Strategic Marketing Consultant

When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...

The importance of digital marketing in 2022

When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are if your brand or business has any...

Marketing resolutions you should adopt in 2022

If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

Back to Basics: The 4 P’s of Marketing

The 4 P's of MarketingProductPricePlacePromotionAt Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled messaging,...

Wow your CEO with a strategic marketing plan

No matter what business you’re in, implementing a strategic marketing plan can boost your sales, drive your website traffic, or grow your brand’s social media presence. Without a strategic marketing plan, all your marketing efforts (and money) are spent hoping for a...

Do Your Employees Care About Your Brand?

You almost always hear about brand or branding in relation to your identity or attracting customers and almost never in relation to employees. This is a tragic mistake. Why? Because your employees not only work for you but they live out your brand. They are the hands...

Are You Ready to Work with a Marketing Agency? Part 2

When you are ready to work with a marketing agency, it’s important to find a partner who is looking out for your best interests. By working with an agency that focuses on strategy and has experience working with companies on a long-term basis, you can start to see...

Are You Ready to Work with a Marketing Agency? Part 1

When a company is growing, the needs of the marketing department change. So how do you know if you are ready to work with a marketing agency?Startup StageWhen a company is preparing for launch, it may decide to hire an agency on a project basis to develop its brand...

Overcoming Cobbler’s Children Syndrome

In 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative ideas to fight the mediocre and boring...

7 Signs You Need A Strategic Marketing Consultant

When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...

The importance of digital marketing in 2022

When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are if your brand or business has any...

Marketing resolutions you should adopt in 2022

If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

Back to Basics: The 4 P’s of Marketing

The 4 P's of MarketingProductPricePlacePromotionAt Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled messaging,...

Wow your CEO with a strategic marketing plan

No matter what business you’re in, implementing a strategic marketing plan can boost your sales, drive your website traffic, or grow your brand’s social media presence. Without a strategic marketing plan, all your marketing efforts (and money) are spent hoping for a...
It’s Not You, It’s Your Brand: How a Rebrand Can Help Attract Star Employees

It’s Not You, It’s Your Brand: How a Rebrand Can Help Attract Star Employees

It may be easy to think about rebranding your company when it comes to bringing in more customers – but have you considered that your current brand might be keeping potential employees away?

If someone is at the top of their field in talent and experience, they have many choices for where to apply for a job. To get the most qualified candidates, it’s important to put your best foot forward.

Let’s break down why rebranding is a great approach if you want to attract new employees.

rebranding checklist

You aren’t getting many applications

If the job search sites are inundated with other organizations in your field, it can be tough to stand out among the crowd. Having a brand that catches the eyes of applicants can increase the number of applicants you receive, and therefore improve your options of finding the best employee to meet your needs.

If your job posting has been on the site for a while, it might be time to add some fresh branding – not just your logo, but the way you describe your company and the job listing itself. It’s time to start asking yourself why employees should pick you above some of the other businesses. What sets you apart? Incorporating your uniqueness into your branding is essential for attracting employees.

You aren’t attracting the right type of employees

So maybe you are getting plenty of applications for the position – but none of them seems to be the right match for your company. Not just when it comes to experience and skills, but mission and drive. By having a brand that reflects the things that are important to your organization, you can find potential employees who value the same thing.

Rebranding your company can help you find the best match in the following areas:

  • Traditional versus modern – While there is nothing wrong with doing things the way you’ve always done them if that works for you, it might not be the best workplace for someone who yearns for innovation. Or if you are an organization that is doing things differently than those in your industry, you don’t want to attract an employee who might not be comfortable with that type of change.
  • Culture – Do you keep things professional in the office – or do you have a more casual workplace setting? Not all employees thrive in the same kind of environment, and branding yourself appropriately will help you find someone that works best in the workplace you’ve created.
  • Expectations – Some employees are more productive in a heavily supervised setting, while others see success in self-management. Finding the best employee for your type of management style from the beginning goes a long way toward employee retention.

Be the brand that people want to work for

Even if you rebrand to draw in new customers and create loyalty for your organization, this will also benefit you in finding the best employees. People work for big companies like Disney and Apple not just because they like amusement parks and smartphones. They love the brand and all that it entails. They want to be ambassadors for it.

Building a strong brand takes intention and purposeful action but pays dividends in employee attraction and retention. If your company has an outdated website, mix and match logos, inconsistent marketing, and lacks purpose and values, a comprehensive rebranding process will reignite the passion for your brand with your current employees and attract the right kind of future employees.

Here at Hoyden, we specialize in rebranding. Our team of awesome people is here to help your organization thrive, and we would love the opportunity to work with you.

rebranding checklist

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

Four Reasons to Revamp Your Marketing Strategy

Four Reasons to Revamp Your Marketing Strategy

Your work here is done. You established a marketing strategy last year and it went well. All you need to do now is sit back, relax, and let the customers roll in.
Or maybe not. A marketing strategy is not something you can fix and forget – it is something that needs tending, like a garden. And sometimes, it may need revamping altogether.
Here are the top five signs it’s time to go back and rework your marketing plan.

Things have slowed down

Results may improve dramatically when a new marketing plan is implemented, but after a while, some of that growth tends to taper off. Sure, your sales are higher than they were before, but are you growing?

Some things to consider:

If you brought in new customers with your existing marketing plan, are you keeping them?
What about the customers who didn’t see or respond to this marketing strategy – how do you reach out to them?

You are paying for things that don’t work

Even if your marketing strategy is successful, not every aspect of it may be. It’s always a good idea to refresh your plan and look at where your resources are making the biggest impact, and what can be cut. This way, you’re sure to get the best bang for your buck.

Revamping your marketing strategy can include:

Tracking your engagement on social media posts and deciding which types provide the best results
Adjusting advertising audiences and keyword targets if your cost per click is too high
Increasing your budget in areas that are showing success
Decreasing spending in areas that are yielding little to no results
Evaluating who is receiving and responding to your messages, and who isn’t

You are talking to the wrong crowd

A marketing campaign can be very successful if it is getting your product or services in front of a lot of eyes – but if they are the wrong eyes, it may seem pointless. If your ads are reaching people who will not convert to a sale, it may be time to rethink your marketing plan.

Here are some of the people who may be responding to you, but not helping your bottom line:

Browsers but never buyers – they like your content. It’s always good for a laugh, but they aren’t in the market for what you’re selling. Or they are loyal to their existing provider.
Business peers – sure you may have 50 new followers, but they may be your competitors or peers who just want to see what you’re up to or gain ideas to build their own business.
Not the right person for your brand – maybe your hilarious ad campaign really hit well with the teenage crowd, but they don’t have the budget or need for what you’re providing. Maybe they can tell their parents, but the chances are low. Revamping your strategy goes a long way to making sure the right people are looking at it.

Trends keep changing

While something may be clever and funny one week, something else will be the next. We’re not saying you have to change your marketing strategy every week, but it’s always healthy to revamp it to make sure you are following the latest trends.

Things that can change quickly:

The most popular social media platforms – it seems as though there is a new one every day, which can be hard to plan on which ones will stick.
Common phrases, slang, and memes – no one wants to be that guy saying last year’s phrase that doesn’t even make sense anymore.
Platform algorithms – social media sites frequently change the way they show people’s content and get it in front of most people. An annual revamp will ensure you are hitting all the points you need to in order to be successful.
SEO changes – it’s always best to determine if you need to change or add any words to make your website up to date for search engine optimization.

ot only do things change in the marketing and social media world, but they change within your organization, too. Even if there have only been small things that have been altered over time – your company is not exactly the same as it was a year ago.

Evaluating and adjusting your marketing strategy helps you make sure that all your platforms are up to date and you are presenting your current image, not the one you were excited about a year or two ago.

Here at Hoyden, we put strategy first. Our team of awesome people is here to help your organization thrive, and we would love the opportunity to work with you.

How Targeting in Digital Advertising Makes All the Difference

How Targeting in Digital Advertising Makes All the Difference

Digital advertising and marketing have become more important than ever to businesses and organizations. With traditional sales strategies struggling because of canceled events and diminished foot traffic, many have had to pivot their marketing plan to embrace new digital advertising and marketing opportunities.

As with any marketing, your return on investment is very dependent on how strategic you are in your approach. You can very easily throw thousands of dollars away and not understand why you aren’t seeing the results you desire – especially if you don’t have a lot of experience analyzing what impressions, clicks, and any of the other metrics in the reports provide.

Targeting is the key to getting a higher return on your investment with digital marketing. The German philosopher Arthur Schopenhauer stated, “Talent hits a target no one else can hit. Genius hits a target no one else can see.” Identifying who to target can be challenging, but it is worth the effort each and every time.  If you don’t have the talent (or genius) on your staff, consider hiring an outsourced marketing agency that can ensure you are getting the most for every dollar. Their expertise partnered with your understanding of your ideal customers can drastically improve the results of your efforts.

There are five key areas that can make a big impact on your digital advertising campaigns.

1. Get Granular

One of the blessings of digital advertising is that you can get very detailed in who you are targeting.  The more detailed you get, the better your results.

This may be difficult to understand for some.  It may seem like the more you target, the more opportunities for sales but that is not how it works.  If you really dial in on a specific target, it’s easier to identify if your strategic plans are working.

Imagine you have ten arrows.  Is it easier to hit a target by shooting those arrows one at a time if you have 100 small targets?  Or one large target?  That’s how it works in digital advertising.

2. Play Pretend

This is going to sound silly, but it’s time to put on your imagination hat. Pretend you are one of your customers.  Who are you? What is your age range? Where do you live? Where do you go to seek out information on your problems? How do you stay on top of industry news or get continuing education? What are your interests or behaviors?

Answering these questions will help you build buyer personas that will help you target your digital advertising to the right kind of potential customer.

3. Build Your Library

Now that you have your personas built, it’s time to build your content library with content that appeals to them. Provide the answers they are searching for in their day-to-day work lives. 

More content on customizable landing pages improves your chances to get both paid and organic clicks from your target markets. Content is still king when it comes to attracting your buyers who are searching for the answers your products or services can provide them.

4. Customize the Content

The next step is to actually build your digital advertising.  You need to customize it to the different personas that you have built.  What is going to make them take action and click on the link or ad to go to your website?

The same ad can be customized in many different ways for many different placements depending on the personas you built. Once they get to your content (that has been customized for them as well), the next trick is to capture them as a lead and add them to your sales funnel.

5. Plan to Pivot

The unfortunate truth is that digital advertising is not something that you can ‘set and forget’. It needs constant monitoring and adjustments. As things change in the marketplace or your buyers’ behavior changes – you will also need to change.

You may discover that your personas aren’t quite right and they may not be your ideal customer. You may need to adjust your content, your advertising, or your targeting.

There’s more to digital advertising and marketing than just throwing up some Facebook or Google ads. As with every marketing effort, you need to be strategic in your approach. Otherwise, you’ll be throwing money down the drain and miss the mark on achieving the results you need with your marketing dollars.

If you need help with any of this – strategy, training, setup, or management, please contact us. We would be happy to have a consultation with you to discuss your needs and budget and find a solution that will work for you and your team.

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

Making Social Media Easier to Manage

Making Social Media Easier to Manage

Social media has changed the way we communicate as brands. Unless you’ve been hiding under a rock, chances are your organization has at least one social media account. Unfortunately, that becomes one more thing you need to manage, and it is often forgotten or put on the backburner. Can it be easier? In a word, yes. There are steps you can take to make this less of a time-heavy chore and more of an efficient system that helps you sell. Here are five steps you can take to make your social media easier to manage:

30 Days of Social Media Content

1. Simplify with Scheduling

Remembering to post several times a day on your social media accounts can be difficult at best. On top of that, trying to create good content when you are in a rush is a recipe for disaster. Planning your posts ahead of time is always key, and there are a few ways you can do so.

You can pre-schedule your posts on most social media platforms without a tool or app to help you. Simply creating a spreadsheet or google doc ahead of time is an easy way to keep organized. If you want to take it next level, investigate a social media management tool that will let you queue or schedule posts for all of your accounts, seeing an entire week or month at a glance. This is especially helpful if you are managing a larger content calendar with topics, offers, deals, or sales. If you don’t have many accounts, there are several free versions that might be a good fit to start until you grow into a larger tool. 

We have tried them all and would be happy to recommend one that will meet the needs of both your staff and budget. We also offer social media management tool setup, training, or assistance as a service to help you in this process.

2. Plan for Daily Engagement and Interaction Time

You cannot just post nowadays and hope for the best. If you want to grow your accounts organically over time, you need to set aside time each day for engagement and interaction.

This doesn’t mean you need to respond to inbox messages or comments the moment that they come in, but they will need a prompt response. “Getting to that later” when you are busy doesn’t always work and is a good way to set yourself up for failure. How can this be avoided? Schedule time each and every day for these tasks and handle them in bulk. You will be surprised at how much you can accomplish when you can focus on one thing and aren’t dealing with other tasks.

Other things to do during this scheduled time: invite people to like your page, comment in groups or on others’ posts as your page, and share or like other posts. This is also a good time to boost your content or setup ads or offers. A small budget can get a big return on social media advertising, especially if you target well.

3. Automate Some Customer Service Options

Do customers inbox your social media asking the same questions over and over again? Are there some qualifying questions that you need to ask on a consistent basis with those who contact you? You can save some time by automating some of these functions.

Through the help of bots and using a social media management tool (or sometimes the platforms themselves), you can automate the easy functions. This can save you so much time! It’s honestly not as creepy as it sounds and can be written using your brand voice.

Most management platforms have tutorials that show you how to do this, or if you want training in how to set this up, we can do that for you.

30 Days of Social Media Content

4. Centralize Your Inbox

Social media can be tricky to manage when you have multiple accounts on multiple platforms with multiple logins. Simply logging in to each one and checking your notifications takes a decent amount of time.

How can you make this easier? Centralize that inbox! This is the best gift that any social media management platform can give you. There is only one place to log in and the information for all of your accounts falls into one centralized location. You’re much less likely to get sucked into scrolling social media accounts and wasting precious time.

If multiple staff members are monitoring your accounts, you’ll know what was handled and what still needs to be managed. You can even leave each other internal notes!

5. Carve Out Creative Time

One last way to make your social media easier to manage is to carve out your creative time separately to create your content. Make sure this is protected time, and that you have space and freedom to focus on flexing those creative muscles. This is the time where you create images, videos, and the accompanying posts that go with them – something witty, clever, and eye-catching that will resonate with your target market. 

Carving out this time will make a big impact on how these posts land in the days to come and will make you stand out from your competition.  Focusing on your creativity without distraction will allow you to connect with your customers digitally, which is even more important during these trying times.

Taking the steps to make your social media easier to manage will help you focus on what really matters with your social media – creating content that sells. The pandemic has changed everything, including how you communicate with your customers. Selling your product or service(s) digitally are essential to be successful in this environment.  

If you need help with any of this – strategy, training, setup, or management, please contact us.  We would be happy to have a consultation with you to discuss your needs and budget and find a solution that will work for you and your team.

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.