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mollymason
Transitioning to Digital Marketing in a COVID-19 World
It’s common to put more pressure on marketing during a recession. Expectations are that it will achieve more with fewer resources while still providing a high return on investment. While this is possible, under current conditions it requires reallocating marketing dollars to digital marketing tactics.
5 Easy Tips to Transform Your Business During a Pandemic
As we traverse through this changing world, one thing is clear: business is not the same as usual. Even as businesses begin to reopen, operations won’t look as they once did. Whether you have to function at reduced capacity, or customers are staying closer to home, this pandemic will impact your revenue projections for 2020.
February Round Up
From Panera Bread’s clever idea to hire Phyllis from ‘The Office’ to the man who bravely protested ‘Annoying Everyday Things’, we found ourselves spoiled with humorously memorable moments.
January Round Up
From Panera Bread’s clever idea to hire Phyllis from ‘The Office’ to the man who bravely protested ‘Annoying Everyday Things’, we found ourselves spoiled with humorously memorable moments.
Hoyden Announces New Brand Strategist, Paige Fuoco
Hoyden Creative Group of Adrian, Michigan is proud to announce Paige Fuoco as Brand Strategist. Fuoco will be based in the Adrian office but working with clients throughout Southeast Michigan. Fuoco has been with Hoyden Creative for almost three years in the role of...
Brand Strategist / Account Manager
Insight HRM is conducting a search for an experienced Brand Strategist/Account Manager to join our team. We are looking to add to our team of strategists who help organizations solve their toughest challenges, unlock potential, and more clearly communicate with...
Hire an Entire Marketing Team for Less Than the Cost of a Single Employee (Really…You Can!)
Hire an Entire Marketing Team for Less Than the Cost of a Single Employee (Really…You Can!) I know, I know…it sounds too good to be true. And, your mother always told you if something sounds too good to be true, then it probably is. And, I would normally agree with...
Think Outside the Booth – Getting the Most Out of Your Trade Show Experience
by Paige Fuoco, Designer Trade shows are a great way for your business to meet potential clients and build brand awareness. In order to maximize your return on investment you should develop a strategic plan, ensuring your business will be the one everyone is talking...
What Netflix Taught Me About the Power of Customer Experience – The good, the bad, and the ugly
By Molly Mason, CBO and Certified Brand Strategist The Good In my younger years, I spent a fair amount of time wandering around the racks at the video store, picking up plastic rectangle boxes to read the description of the movie it contained and then checking them...
