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Overcoming Cobbler’s Children Syndrome

Overcoming Cobbler’s Children Syndrome

Overcoming Cobbler’s Children SyndromeIn 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative...

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The importance of digital marketing

The importance of digital marketing

The Importance of Digital MarketingWhen you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are...

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Marketing resolutions you should adopt

Marketing resolutions you should adopt

If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!

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Marketing roundup

Marketing roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

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Hoyden Hang Good Good More Like Bad Bad Episode 12 Thumbnail

Good Good? More like Bad Bad

Brand and Industry Observations: Paige and Kel discuss the shifting landscape of consumer brands, specifically mentioning the evolution in marketing for niches like cosmetics, skin care, and luxury beverages.