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Are you ready to work with a marketing agency? Part 1
Are You Ready to Work with a Marketing Agency? (Part 1)When a company is growing, the needs of the marketing department change. So how do you know if you are ready to work with a marketing agency?Startup stageWhen a company is preparing for launch, it may decide to...
Overcoming Cobbler’s Children Syndrome
Overcoming Cobbler’s Children SyndromeIn 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative...
7 Signs You Need A Strategic Marketing Consultant
When is the best time to bring in marketing support? We broke down the top 7 signs you need a marketing strategy consultant to help get you started.
The importance of digital marketing
The Importance of Digital MarketingWhen you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are...
Marketing resolutions you should adopt
If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!
Marketing roundup
Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.
Back to basics: The 4 P’s of marketing
The 4 P's of MarketingProduct Price Place Promotion At Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled...
Wow your CEO with a strategic marketing plan
Wow Your CEO with a Strategic Marketing Plan No matter what business you’re in, implementing a strategic marketing plan can boost your sales, drive your website traffic, or grow your brand’s social media presence. Without a strategic marketing plan, all your marketing...
Be proactive instead of reactive: Why PR strategy is critical
Be proactive instead of reactive:Why PR strategy is critical Public relations is often revered as reactivity to negative news or situations. While it’s great to be able to think on your feet and handle a crisis or new event when it comes along, a well-developed...
Is your public relations an afterthought? Here’s why that can get you into trouble
Is your public relations an afterthought? Here’s why that can get you into troubleWhen you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only...