Overcoming Cobbler’s Children Syndrome
Overcoming Cobbler’s Children SyndromeIn 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative...
7 Signs You Need A Strategic Marketing Consultant
When is the best time to bring in marketing support? We broke down the top 7 signs you need a marketing strategy consultant to help get you started.
The importance of digital marketing
The Importance of Digital MarketingWhen you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts — which are great for some businesses, but can be expensive and not reach a very wide audience. Chances are...
Marketing resolutions you should adopt
If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!
Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.
Back to basics: The 4 P’s of marketing
The 4 P's of MarketingProduct Price Place Promotion At Hoyden, we like to say that marketing doesn’t have to be complicated… But it should be strategic, smart, and intentional. Complex marketing tactics implemented by an inexperienced team can lead to jumbled...