Intern: Marketing and Brand Strategy
Lindsey Schmidt
I bring organization, creativity, and a sharp eye for detail to every project I touch. I love staying plugged into trends, understanding what captures attention, and helping brands show up with clarity and personality.
my specializations
Social Media & Content Support
I help bring structure and creativity to social media planning by researching trends, organizing content calendars, and supporting the development of on‑brand messaging. I focus on making sure content feels intentional, visually cohesive, and aligned with the client’s voice. I stay adaptable, adjusting ideas based on performance insights and shifting needs.
Brand & Marketing Coordination
From organizing assets to supporting campaign planning, I enjoy the behind‑the‑scenes work that keeps projects running smoothly. My background in customer‑facing roles taught me how to communicate clearly, stay organized, and anticipate needs. These are skills that translate directly into supporting brand strategy work.
Creative Execution
Whether it’s brainstorming concepts, assisting with photoshoot planning, or helping refine visual ideas, I love contributing to the creative process. I’m comfortable jumping into quick‑turn tasks and making sure the final product feels polished and on‑brand.
About Me
I joined Hoyden in the summer of 2026 as a Marketing & Brand Strategy Intern while finishing my BBA in Marketing at Western Michigan University. With minors in General Business and Business Communications, I am also a member of WMU’s Women’s Business network, where I learned about Hoyden! I’ve always been someone who thrives in fast‑paced, collaborative environments; Whether that means managing a barn full of horses, or keeping a household running as a full‑time nanny. Those experiences taught me how to stay organized, communicate clearly, and keep things moving with purpose. At Hoyden, I’m excited to learn, contribute, and grow alongside a team that values authenticity, curiosity, and thoughtful strategy.
What I Do
Stepping Into the World of Marketing & Brand Strategy
I’m early in my professional journey, but I’m driven by a genuine love for creativity and a desire to understand how brands connect with people. I enjoy the process of turning ideas into something meaningful through a piece of content, a message, or a visual direction.
I’m constantly learning from the powerhouse team around me, asking questions, and jumping in wherever I can add value. Whether I’m supporting content planning, researching trends, or helping shape a client’s digital presence, I’m here to contribute work that feels intentional, polished, and aligned with the bigger picture.
Envision
Give me a well‑curated Pinterest board and a fresh idea, and I’m ready to build something with it.
Balance
Marketing blends strategy and creativity, and that balance is exactly where I feel at home.
People
I believe growth comes from collaboration. I love sharing ideas, learning from others, and celebrating the small wins along the way.
My Story
I am from the Chicagoland area, where I grew up balancing two very different but equally defining passions: hockey and competitive horseback riding, for over 14 years combined. These experiences taught me discipline, teamwork, and how to thrive in fast‑paced environments. Qualities that continue to shape how I work today.
I’m currently pursuing my BBA in Marketing at Western Michigan University, with minors in General Business and Business Communications. I was introduced to Hoyden through CEO Paige Fuoco’s visit to my Women’s Business Network meeting. Her energy, transparency, and passion for her work immediately drew me in.
I’ve always been a creative person at heart. Whether it’s photography, baking, cooking, drawing, or painting, I love bringing ideas to life and finding new ways to express them. Marketing feels like the perfect intersection of strategy and creativity, and I’m excited to keep growing in a field that lets me do both.
Outside of work and school, you’ll probably find me in the kitchen testing a new recipe, sketching, perfecting my Pinterest, planning a photoshoot with friends, or spending time with friends and family.