owner + CEO
Paige Fuoco
I’ve played every role in the agency, from marketing specialist to designer to strategist, which gives me a rare edge: I don’t just come up with ideas—I can execute them too. Equal parts creative and business-savvy, I’m the one you want in your corner when you’re building something that matters.
Meet Paige
Paige is fun. She builds genuine relationships, protects her team like family, and believes in doing great work without taking yourself too seriously.
What I Do
I Lead Brand and Business Strategy
From building strong client relationships and mapping new business opportunities to supporting our team through every branding project, I’m in the thick of it—selling, steering, and making sure the work always delivers.Â
What's your ideal client like?
We love partnering with clients who trust the process, respect our creative and strategic lanes, and aren’t afraid to have a little fun along the way. If you’re collaborative, open-minded, and looking for a true partner, not just a vendor, we’ll get along great.
What’s your process like?
We like to call it structured creativity. You’ll always know what to expect, but we leave plenty of room for ideas to evolve and magic to happen. We start by getting clear on your goals, dive into research, and from there, build a plan that’s both intentional and impactful.
Will you tell me if my idea sucks?
Oh, absolutely (respectfully, of course). We’re here to push you, challenge your thinking, and help you make the best decisions for your brand. If something feels off (and vice versa), we’ll say so—and we’ll bring new ideas to the table!
WORKING WITH ME
My design background gives me a unique edge when it comes to working with clients because I can look at things from both a strategic and a creative perspective. Plus, I can actually do the creative work…and do it well.
Brand Consulting
For when you need a strategic gut check.
Whether you’re launching something new or feeling stuck with something old, this is your time to ask questions, talk big picture, and get clear direction. Consulting sessions are custom-tailored to your brand and business goals—no cookie-cutter advice, ever. We’re here to help you see what’s working, what’s not, and what to do next.
→ Best for: entrepreneurs needing clarity, validation, or expert input before making a big move.
The deliverable: Brand audit, actionable recommendations, strategic brainstorming
Strategy Session
Deep dives with real action.
These sessions go beyond ideas and into execution. We’ll meet (virtually) to dig into your goals, pinpoint brand gaps, refine your messaging, and map out a clear direction. Every session ends with tangible takeaways and next steps—because vision is great, but traction is better.
→ Best for: brands that want strategy without the full agency commitment—yet.
The deliverable: Brand guidebook—market, message, medium, model.
Brand Audit
We’ll poke holes in it—lovingly.
We review your brand from every angle—visual identity, messaging, website, digital presence, and more. You’ll get an honest, strategic, and thorough report on what’s strong, what’s confusing, and where you’re leaving opportunity on the table.
→ Best for: brands looking for an objective outside perspective before rebranding, launching, or scaling.
The deliverable: Findings and recommendations
Mentorship
Not just what to do—how to grow into it.
This is for the creative or founder who wants guidance, not just a game plan. Think of it as a mix of coaching and brand therapy. We’ll talk goals, mindset, direction, and what it really takes to run a brand-driven business. It’s part business, part personal evolution. I’ve done the messy middle—you don’t have to go it alone.
→ Best for: creative founders and emerging brand leaders ready to level up, with support.
The deliverable: Recurring meetings with actionable steps for growth
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My Story
I’m originally from Canada, I grew up playing hockey (naturally), and I often get told I’m “a lot”.
I moved to Michigan in 2013 to play hockey at Adrian College, where I met my then-coach, now husband, Spencer, and our perfect dog, Chel. During my senior year of college, I began working at Hoyden, which grew to be my second love. I’ve worn every hat here and have enjoyed every second of it.Â
Outside of work, you can catch me working (but probably from our boat), and doing other fun stuff like going to a concert, learning how to tattoo, trying a new workout class, or rearranging the house.
I truly love what I do and the people I work with.Â
Other Fun Things
I moonlight as our resident photographer. My favorite things to shoot? Awesome people, unique experiences, and hand-crafted cocktails.
Chaloner’s Cigar House
The Dress Shop
The Founder’s Chair, Dallas
Washtenaw County (We Are The 1800)