by Molly Mason, Chief Business Officer At nearly every conference I’ve attended in the past five years there seems to be one pervasive marketing question: How do we reach the Baby Boomers and the Millennials? Being neither of those demographics, I have often wondered...
Elizabeth Pechaitis, Client Relations Director I work with clients every day to help them define and build their brand identity. I understand their challenges and struggles, not only because of my marketing expertise, but because it wasn’t too long ago that I went...
Some people discover their calling at a young age. They instinctively know that they want to be a doctor, or a teacher, or some other profession. I am not one of those people. Finding my voice as a brand and marketing consultant and becoming an entrepreneur has been...
Is it just me, or has the world of marketing been going a little too well over the past few weeks? It seems as though there was a faint ticking sound coming from the marketing campaign time bomb, just waiting to blow. Since the unfortunate airing of the Kendall Jenner...
Have you noticed an uptick in messages about self-love and acceptance these days? You know, the messages encouraging you to embrace who you are and what makes you different; to really own it. It’s a nice way of saying quit trying to be someone you’re not! In...
Imagine that you're taking your child to their first driving lesson, and out of nowhere, a car cuts you off and the driver is yelling at you. A few moments later, you pull up to the driving school to see the same person is now your child’s driving instructor. More...
Back to Basics: Finding Your Brand Identity The definition of the term “brand” or “branding” has been debated on for many years. What began as a company name, slogan, and logo has become a complex marketing strategy that defines who you are and what your company...
Looking back on what people thought 2017 might look like 100 years ago, most people probably imagined flying cars or teleportation. I think it’s safe to say that didn’t happen. Instead, we reinvented something even more amazing: rompers for men. Yes. You read...
Brand 101: What It Is and Why It Matters To You Brand is often spoken of, and frequently misunderstood. However, it is the single best way to create a business that can gain loyal customers, ask higher prices, and make business decisions simpler. What is a Brand? It’s...