Is your public relations an afterthought? Here’s why that can get you into troubleWhen you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only...
If you are in these professions, you have a personal brand (whether you know it or not) What is a personal brand? In a nutshell, it’s who your business associates* perceive you, as an individual, to be. Not your business, not your organization – YOU....
Many people think a brand is just a logo and website, but it’s so much more than that.
Building a solid reputation online these days not only impacts your business but can lead to longevity in your industry.
As we begin to come out of the pandemic and return to normalcy, many small businesses are looking for guidance to get their marketing back on track. Here are a few simple steps you can take to get started:
by Paige Fuoco, Designer Trade shows are a great way for your business to meet potential clients and build brand awareness. In order to maximize your return on investment you should develop a strategic plan, ensuring your business will be the one everyone is talking...
By Molly Mason, CBO and Certified Brand Strategist The Good In my younger years, I spent a fair amount of time wandering around the racks at the video store, picking up plastic rectangle boxes to read the description of the movie it contained and then checking them...
March 13, 2019—The Brand Establishment Managing Partners Russ Cornelius and Jacquie Francisco recently announced the newest team members to their core group of talented and strategic thinkers, Sarah Stanley and Molly Mason of Hoyden Creative. Stanley, the Chief...
By Sarah Stanley, CEO of Hoyden Creative Group and Amy Bergman, President of Insight HRM If you have been involved in hiring, you’ve surely seen some bumpy rides for both the new hire and the organization. Ready to do better? Call in the HR reps, you might think. Yes,...
Brand lessons from binge-able documentaries Winter has returned with a vengeance in our neck of the woods. Last month, we were enjoying unseasonably warm days, wearing hoodies, and doing yard work like fools, and not appreciating what we had. This month,...