Employer branding is something that can’t be ignored. Discover how you can build a brand that your employees genuinely care about.
Do your employees care about your brand?
read more
Branding
Overcoming Cobbler’s Children Syndrome
Overcoming Cobbler’s Children SyndromeIn 2015, my original business partner and I put $5 in the bank, picked a business name, and started a company. We saw a need for a marketing agency that was more consultative and strategic, one that could come up with creative...
Is your public relations an afterthought? Here’s why that can get you into trouble
Is your public relations an afterthought? Here’s why that can get you into troubleWhen you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only...
If you are in these professions, you have a personal brand (whether you know it or not)
If you are in these professions, you have a personal brand (whether you know it or not) What is a personal brand? In a nutshell, it’s who your business associates* perceive you, as an individual, to be. Not your business, not your organization – YOU....
How would you grade your brand?
Many people think a brand is just a logo and website, but it’s so much more than that.
What is a Personal Brand and Why is it Important?
Building a solid reputation online these days not only impacts your business but can lead to longevity in your industry.
Get Your Marketing Back on Track
As we begin to come out of the pandemic and return to normalcy, many small businesses are looking for guidance to get their marketing back on track. Here are a few simple steps you can take to get started:
Think Outside the Booth – Getting the Most Out of Your Trade Show Experience
by Paige Fuoco, Designer Trade shows are a great way for your business to meet potential clients and build brand awareness. In order to maximize your return on investment you should develop a strategic plan, ensuring your business will be the one everyone is talking...
What Netflix Taught Me About the Power of Customer Experience – The good, the bad, and the ugly
By Molly Mason, CBO and Certified Brand Strategist The Good In my younger years, I spent a fair amount of time wandering around the racks at the video store, picking up plastic rectangle boxes to read the description of the movie it contained and then checking them...
National Organization Announces Michigan’s First Certified Brand Strategists
March 13, 2019—The Brand Establishment Managing Partners Russ Cornelius and Jacquie Francisco recently announced the newest team members to their core group of talented and strategic thinkers, Sarah Stanley and Molly Mason of Hoyden Creative. Stanley, the Chief...
