Getting Your Business Ready for Pure Michigan If a Pure Michigan campaign is coming to your area, it is more important than ever that you have your online presence ready. Once people find you on the Internet, it is crucial that you put your best foot forward to...
Is It Time to Fire Your Website? Your website is quite possibly the one and only salesperson that a potential client will ever meet. Visitors will make quick decisions about whether your business is legitimate, professional and better than your competitors. Your...
Brand 101: What It Is and Why It Matters To You Brand is often spoken of, and frequently misunderstood. However, it is the single best way to create a business that can gain loyal customers, ask higher prices, and make business decisions simpler. What is a Brand? It’s...
3 Easy and Effective Ways to Wow Your Clients Let’s pretend it’s a warm, sunny day and we’re running a lemonade stand. You walk by, purchase a cup, and declare “Wow! That is some seriously good lemonade. What do you guys do so different?” Truthfully, a recipe isn’t...
The Scenario Here's a scenario we see fairly often: Phil, our small business owner friend, is eager to grow his business with some additional types of marketing. He hears of all these things his competitor is doing or that he sees other businesses doing, and wants to...