by Molly Mason, Chief Business Officer At nearly every conference I’ve attended in the past five years there seems to be one pervasive marketing question: How do we reach the Baby Boomers and the Millennials? Being neither of those demographics, I have often wondered...
Elizabeth Pechaitis, Client Relations Director I work with clients every day to help them define and build their brand identity. I understand their challenges and struggles, not only because of my marketing expertise, but because it wasn’t too long ago that I went...
Some people discover their calling at a young age. They instinctively know that they want to be a doctor, or a teacher, or some other profession. I am not one of those people. Finding my voice as a brand and marketing consultant and becoming an entrepreneur has been...
Hoyden Creative is always looking for local creatives and strategists for overflow work.
Effectively Marketing your next FAM Tour Familiarization tours, more commonly known as “FAM Tours,” are a fantastic tool for bringing out of town investors, agencies, or consultants to your area. Often initiated by economic developers, FAM Tours provide your guests...
Is it just me, or has the world of marketing been going a little too well over the past few weeks? It seems as though there was a faint ticking sound coming from the marketing campaign time bomb, just waiting to blow. Since the unfortunate airing of the Kendall Jenner...
Have you noticed an uptick in messages about self-love and acceptance these days? You know, the messages encouraging you to embrace who you are and what makes you different; to really own it. It’s a nice way of saying quit trying to be someone you’re not! In...
Small City, Big Opportunity When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least,...
Imagine that you're taking your child to their first driving lesson, and out of nowhere, a car cuts you off and the driver is yelling at you. A few moments later, you pull up to the driving school to see the same person is now your child’s driving instructor. More...
Back to Basics: Finding Your Brand Identity The definition of the term “brand” or “branding” has been debated on for many years. What began as a company name, slogan, and logo has become a complex marketing strategy that defines who you are and what your company...