Be proactive instead of reactive:Why PR strategy is critical Public relations is often revered as reactivity to negative news or situations. While it’s great to be able to think on your feet and handle a crisis or new event when it comes along, a well-developed...
Is your public relations an afterthought? Here’s why that can get you into troubleWhen you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only...
The Rules of Engagement for a Winning Social Media StrategyBeing intentional and strategic about your social media content plan is the first step in having a great social media strategy. But you can’t stop there. Basic organic reach for brands across all social...
If you are in these professions, you have a personal brand (whether you know it or not) What is a personal brand? In a nutshell, it’s who your business associates* perceive you, as an individual, to be. Not your business, not your organization – YOU....
Many people think a brand is just a logo and website, but it’s so much more than that.
Building a strong brand takes intention and purposeful action but pays diviends in employee attraction and retention.
Revamping your marketing strategy helps ensure that all your platforms are up to date and you are representing your brand image.
Social media is important to your brand. It is not something that should be passed off to the youngest and newest team member.
Building a solid reputation online these days not only impacts your business but can lead to longevity in your industry.
With a proper crisis communication plan, you and your team will be able to handle whatever crisis comes your way without panicking.