Digital Marketing Strategist
Morgan Lee
I help brands figure out what to say, where to say it, and how to make sure the right people actually see it. Strategy, content, websites, paid media, and a concerning number of open browser tabs — I turn ideas into a digital experiences.
About Me
My job description is a little hard to fit into one box. These days, you’ll usually find me somewhere between building out a digital strategy, digging through analytics, mapping out a content campaign, working on a website, launching ads, or figuring out why something that definitely worked yesterday has suddenly decided not to work today.
What I Do
Making the Internet Make Sense
My role lives in the space between the big idea and what actually happens once a brand hits the internet. I think about the full digital picture: how someone discovers a brand, what makes them stop scrolling, where they click next, what they see when they land on the website, and whether any of it is actually doing what we intended.
One
Give me a good inspo art board and a blank canvas, and I’m in my element.
Two
Marketing was my first love, but i’m really crushin’ on Google Analytics.Â
Three
Let’s ask questions, share ideas, and celebrate the little wins.
my specializations
Digital Strategy
I help connect the dots between a brand’s goals and everything happening online. That means thinking beyond individual posts, ads, emails, or webpages and looking at how the entire digital ecosystem works together.
From campaign planning and audience journeys to performance analysis and ongoing optimization, I’m constantly asking what we’re trying to accomplish, what the data is telling us, and what we should do next.
Social Media + Content
I develop social strategies that balance what a brand needs to say with what people might actually want to stop scrolling for.
That includes content planning, campaign concepts, copy, creative direction, performance analysis, and plenty of experimenting to figure out what resonates.
That scrappy, all-hands-on-deck experience taught me how to juggle moving parts.
My Story
When I’m off the clock, you can usually find me rewatching early 2000s movies with my sister and quoting every line without hesitation. I’m the friend who brings the champagne, calls her dad the second a minor inconvenience happens, and finishes a book in two days flat. I share my home—and most of my attention—with Howie, my dachshund who barks at everything but is way too cute to ever be mad at.