Social media has become one of the most effective outlets for marketing your brand. It can help expand your business in ways you might not have considered before. Increased brand recognition, brand loyalty, and overall customer service are the top reasons why...
I don’t know about you, but I am a visual learner. They say it’s because I am a part of the “Sesame Street Generation.” The generation who grew up learning our ABCs from Big Bird before we even attended kindergarten. By the time we reached our teen years, we learned...
We know the phrase, “the customer is always right” all too well. But what if that’s not always the case? What if the client isn’t right for your business? It’s naïve to think that every customer that comes along is a perfect fit for you and your company. (Although it...
Optimal physical health. There are many different opinions, workouts, and products with lofty promises. Plus, it takes a gazillion tiny drops of sweat and a staunch dedication to achieve your goals. Let’s be honest - few have the time or motivation for that level of...
“I don’t trust words. I trust pictures.” — Gilles Peress Everyone knows the saying “a picture is worth a thousand words.” In today’s world of social media, inbound marketing, and the 8 second attention span, what does that really mean? Well, it means tweets with...
Have you ever played a game with a child? If not, I highly recommend it. I have a 3-year-old at home and playing games with her never ceases to be entertaining. The best time is when we play games that she comes up with herself. It doesn’t take a kid very long to...
Looking for the Holy Grail of web content? You know, the blog post people can find through a quick Google search and leaves them happy they took time to read it. The article that they will want to share with a friend. Writing that instills trust, shows authority, and...
As the new year begins, it’s a good time to review some important information for WordPress website owners. Updating and back-ups are important keys to keeping your website safe and preventing costly downtime. Minimize Hacking Options Outdated versions of WordPress...
Michigan Economic Developers Association (MEDA) recognized Lenawee Now at its annual meeting where they received a marketing award in the population category of <100,000 for two projects completed in 2015-16. This marks the third year in a row that Lenawee Now...
Today’s economy makes the task of marketing your business more difficult and complicated. There are literally thousands of places to invest your marketing dollars and it can be hard to know which avenues will lead to the most success for your business. Let’s look at...