Strategic Brand & Digital Work
Done at the Right Depth
TIERS OF SERVICE
Not every brand needs the same level of support, and not every project needs to start at the same place.
Each tier reflects a different level of depth, complexity, and collaboration. Some engagements focus on establishing a strong brand foundation. Others require a more comprehensive digital presence. Our role is to help identify the right scope for where your business is today — and what it needs next.
TIER 1: BRAND FOUNDATIONS
Deliverables
Brand Strategy Sprint
- Audience + positioning alignment
- Competitive scan
- Brand narrative
Visual identity system
- Logo suite
- Color system
- Typography system
brand essentials
- Brand voice principles
- Messaging pillars
- Usage guidelines
Launch-ready assets
- Brand voice principles
- Messaging pillars
- Usage guidelines
TIER 2: BRAND + CORE WEBSITE*
Deliverables
All items included in tier 1 +
Website Strategy
- Sitemap and navigation strategy
- Audience flow and content prioritization
- UX/UI wireframe of main navigational pages
- Page structure and messaging framework
- Alignment between brand narrative and website design
custom website design + build
- Up to 15 pages
- Mobile-first design
- Standard SEO & performance
Up to 15 website pages*
TIER 3: BRAND + DIGITAL SYSTEM*
Deliverables
All items included in tier 1 & 2 +
Advanced Website Strategy
- Expanded sitemap (15+ pages)
- Higher-touch collaboration and iteration
advanced website design + build
- Extensive content design
- Increased QA
- Advanced SEO & performance enhancements
Greater than 15 website pages*
FEATURED WORK
HOYDEN BRANDING
We Help Companies Turn Their Brand Into Their Most Valuable Asset.
Hoyden is a strategy-first brand studio specializing in building powerful brands. With a team of dedicated strategists and talented creatives, we uncover your intellectual foundation, brand it as a process, and design an unforgettable experience for years to come.
Our unique approach not only fuels personal and professional growth within our organization but also extends these benefits to our clients. At Hoyden, we don’t just consult; we partner with brands on a journey of strategic elevation, ensuring that the full potential of each brand is realized.
Use time with intention, it isn’t refundable.
Invest in your potential with purpose.
Drive success with optimism and enthusiasm.
Work hard to wow each other and our clients
