Senior graphic designer
Kennedi Gucciardo
I bring brands to life through clean, intentional design, making sure every detail feels just right. Whether it’s a full identity or a website refresh, I’m here to take your visuals from meh to wow.
About Me
I’ve been part of the Hoyden team since 2023, bringing brands to life through thoughtful, intentional design. I specialize in brand and web development. Basically, I make things look good and work well. From clean brand systems to dynamic mockups and polished deliverables, I help businesses show up looking their best.
What I Do
I Design with Purpose and a Dash of Flair
From brand systems that tell your story to websites that keep visitors clicking, I help businesses show up in the best light. I obsess over the little details (so you don’t have to), and I believe every brand deserves to look as good as it is.
One
I’m fast—but not in a “cut corners” way. I just really love what I do.
Two
Mockups are my love language. The more dynamic, the better.
Three
I believe collaboration > ego. Good ideas can come from anywhere, even the home-office dog. (Hi, Marty.)
my specializations
Brand Development
Logos, color palettes, type systems, brand guidelines—you name it. I build brand identities that look good, feel like you, and leave a lasting impression long after the first scroll.
Website Development
Need a site that’s as smart as it is stylish? I create clean, user-friendly websites that strike the perfect balance between form and function—optimized for mobile, desktop, and yes, even your mother’s iPad.
Social Media Strategy
Alongside design, I also lend a hand with social media strategy—making sure what we create doesn’t just look good, but actually connects. Whether it’s planning content, shaping brand voice, or creating scroll-stopping visuals, I love helping brands show up with purpose (and personality) online.
Whether you're building a brand from scratch or giving your website the glow-up it deserves, I'm here to help your vision take shape—with clean design, creative energy, and just the right amount of sass.
My Story
Outside of work, you’ll probably find me running, snowboarding, golfing, or rollerblading (yes, still cool). I’ve got a dog named Marty who runs the show at home. I also have a deep love for horror movies and theme parks—so if it’s spooky, fast, or full of adrenaline, I’m in.
Showcase
Explore Monroe
Monroe County was looking for a way to stand out in a competitive tourism market, targeting visitors rather than local residents. They needed a unique brand that could capture the essence of their community and appeal to a broad audience.
Allyn Partners
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Garan Lucow Miller
The goal of this project was to create a cohesive and modern brand identity for GLM, a law firm with a rich history dating back to 1948. The firm specializes in a wide array of legal services, from business transactions to family law.