CASE STUDY
SBWI
A Global Destination for Craftsmanship, Creativity, and Community.
Details
type
brand refresh
industry
higher education, woodworking
services
branding, graphic design, strategy
Though SBWI had a strong mission and passionate following, their existing brand assets and donor communication materials lacked the clarity and professionalism needed to match their vision and impact. The Institute needed a more cohesive identity and a compelling donor support campaign to inspire giving, expand programming, and elevate public perception.
Our Objectives:
- Refresh and refine existing brand visuals and messaging.
- Strategically design a compelling donor case support package.
- Position SBWI as a trusted, forward-thinking educational nonprofit.
- Create adaptable print materials for future use and campaigns.
The Solution
At Hoyden, we believe brands often already possess everything they need; they just need the right lens to bring it into focus. With SBWI, our approach was centered around recognizing their authentic story, streamlining their assets, and building print and messaging systems that would serve both immediate and long-term goals.
- Increased Donor Confidence: A polished, strategic donor package that reflects the Institute’s value and invites support.
- Brand Cohesion: A stronger visual and verbal identity that aligns with SBWI’s mission and audience.
- Tools for Independence: Editable templates and training allow the SBWI team to confidently manage future materials.
- Client Feedback:
It’s spectacular!!! Love it.
This looks amazing. Beautiful. Really outstanding work to you all. Thank you so much.
– Luke Barnett, Executive Director, SBWI
This project exemplified the power of bringing untapped value to the surface. SBWI had the story, the impact, and the passion; they just needed the right structure and design to showcase it all. Our team loved collaborating with Luke and the SBWI team to make something that doesn’t just look good, but works hard for their future.
