About Us

Hoyden is a boutique branding and marketing agency that specializes in strategic brand development and creative implementation to elevate the marketing plans of mid-size businesses. With a team of creative geniuses and the only certified brand strategists in Michigan, Hoyden acts as an extension of our client’s business to offer a 360° perspective, stretch their marketing dollars, and help them unleash their greatest potential.

We are a fully remote team and work with growing brands throughout the United States that are tired of inconsistent, irrelevant, and down-right mediocre marketing.




boisterous, bold, unforgettable

See also: dedicated, insightful, strategic, adaptable

who we are today

  • An elevated and collaborative team
  • An extension of your organization
  • Your brand’s biggest cheerleader (and referee)

who we aren’t (and never will be)

  • A production house
  • Dull, average, or underwhelming
  • Promisers of a “Magic Pill” to your marketing challenges

Greatest Strength Helping brands achieve their business goals

Molly Mason

CEO, Certified Brand Strategist

Greatest Strength Developing innovative and adaptive solutions

Paige Fuoco

Senior Brand Strategist

Greatest Strength Making your dream brand a reality

Olivia Lenhart

Marketing Brand Manager,
Graphic Designer

Greatest Strength A little bit of everything

Cassandra Stitt

Marketing Specialist

Greatest Strength Bringing brands to life

Kennedi Gucciardo

Graphic Designer

Our Values


Dedication to the success of others with kindness, grace, and honesty.


Asking “why” to identify and solve problems, design experiences, and prioritize efforts.


Approaching personal development with curiosity, a desire to learn new skills, and lifting up others.


Delighting others through strategic excellence and always making the client the hero.


Looking for the lesson in each experience – particularly challenging ones – and learning from it.