Your good will
for their good
Graphic design, writing, photography
Goodwill Industries of Southeastern Michigan faced a two-fold challenge. Despite their expanding range of services, visitors often left their headquarters without a comprehensive understanding of the breadth of their impactful work. Additionally, as the demand for their programming increased, there was a need for a campaign that could vividly convey the life-changing stories and the critical need for community support.
In collaboration with Goodwill, we embarked on a journey to unearth the most impactful stories within their organization. By delving into the narratives of program participants and understanding the depth of Goodwill’s services, we aimed to create a campaign that not only showcased their vital work but also resonated emotionally with potential donors.
Our strategy involved the creation of a tangible print piece that would serve as a comprehensive package for visitors and potential donors. This package was meticulously designed to encapsulate the scope and depth of Goodwill’s services and programs. Through the power of storytelling, brand messaging, and captivating infographics, we wove together a narrative that would leave a lasting impression. To enhance the visual appeal, we also conducted professional photoshoots of the individuals involved in these impactful stories.