The Hardscape Exchange


When The Hardscape Exchange first reached out to Hoyden, they had just rebranded with another agency and loved their new look, but weren’t sure how to make it succeed. With no internal marketing team, The Hardscape Exchange knew they would need help with consistent marketing that matched the style and quality of the brand they’d just worked so hard to develop.

“Hoyden is always looking out for us and our goals–they take care of the things we need and adapt to what we want.”

Two Digital Ads


We worked closely with The Hardscape Exchange to identify their pain points and develop a strategy that avoided the marketing hiccups they’d seen in the past. We also helped them create a tone of voice that wove their core values through their social media presence, marketing campaigns, and website content. The Hardscape Exchange was open to trying something new and testing different target markets so we started from scratch and used methodical analytics to stretch their marketing budget.

Flyer Mockup


Hoyden launched The Hardscape Exchange’s new brand with an elevated and consistent social media presence, website content, monthly newsletter, supporting flyers, and other marketing materials that portray their core valuesespecially that of dedicated customer service. We continue to closely monitor ads, campaigns, and their audience to ensure our marketing efforts have the greatest impact on their brand and are always getting them closer to reaching their marketing goals.


From 2020 to 2021, The Hardscape Exchange has seen a 225.13% increase in website users, a 79.4% net audience growth, and a staggering 595% increase in sales directly attributed to their marketing efforts. By rolling out its brand with a multiphase implementation plan, carefully formulated goals, and adjustments along the way, The Hardscape Exchange has seen incredible growth and undeniable marketing success.


increase in website users (2020-2021)


total net audience growth (2020-2021)


increase in sales (2020-2021)

“Hoyden came to us highly recommended. We meet monthly and they present us with unique ideas for our blog, social media, and overall brand strategy to increase our conversion rate. We’re sure that Hoyden is always looking out for us and our goals–they take care of the things we need and adapt to what we want. We’re looking forward to our continued partnership which has already proven to be extremely successful!”

–Joe Brookstein
Owner, The Hardscape Exchange